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VOX-Pol Blog post.

The centrality of Arab mass media to Al-Qaeda’s political strategy has long been evident. From spectacular terror attacks designed for maximal media exposure, to carefully timed videos from Osama bin Laden and his lieutenant, Ayman al- Zawahiri, to the burgeoning realm of jihadi Internet forums, Al-Qaeda the organisation has increasingly become indistinguishable from Al-Qaeda the media phenomenon. This article explores the nature of Al-Qaeda’s relationship with the Arab media, which has been poorly understood leading to wrong policy conclusions.

Al-Qaeda’s media strategy in 2009 reflected the group’s attempts to meet the triple challenge of a shifting media landscape, its enmeshment in the Afghanistan-Pakistan nexus, and the global jihadist movement’s failures over the last several years. The results are ambiguous. Al-Qaeda appears to be holding the attention of the faithful, but it faces a rising din of competing voices, an Internet that is more and more of a mixed blessing, and less resonance in mainstream Arab media than in years past.

Al-Qaeda’s media strategy in 2009 reflected the group’s attempts to meet the triple challenge of a shifting media landscape, its enmeshment in the Afghanistan-Pakistan nexus, and the global jihadist movement’s failures over the last several years. The results are ambiguous. Al-Qaeda appears to be holding the attention of the faithful, but it faces a rising din of competing voices, an Internet that is more and more of a mixed blessing, and less resonance in mainstream Arab media than in years past.

This article deals with the online activism of Abu Jandal al-Azdi, one of the main ideologues of the now-defunct Saudi version of Al-Qa‘ida on the Arabian Peninsula (QAP), whose writings have been all but neglected in publications on this organisation. While rightly seen as only a mediocre religious scholar, I contend that al-Azdi is nevertheless an important ideologue for two reasons: firstly, his religious university education combined with his internet skills propelled him to a position that can perhaps best be described as ‘al-Qa‘ida’s editor’: he presented very few (if any) new ideas of his own but collected, selected, and presented others’ general and more difficult writings into readily-applicable and easily-digestible chunks of information – now forever present in cyberspace – that was aimed carefully and specifically at his target audience of radical Saudi Islamists; secondly, through the case-study of al-Azdi, I show that anti-Saudi ideas in QAP’s discourse – as opposed to pan-Islamism – were more prominent, more openly available and expressed at an earlier time than has hitherto been suggested, and that al-Azdi has been one of the most important ideologues promoting this.