Compared to the more spectacular elements of its media repertoire—the slick recruitment campaigns on social media, the artfully composed battlefield footage, the grisly executions—I.S.I.S.’s infographics may seem dull, even trivial. Indeed, these data visualizations have gone largely unremarked, eliciting more bemusement than serious consideration. Against the tendency to discount these images, however, I argue that when I.S.I.S. turns toward charts and diagrams to represent its operations, it launches a stealthy but substantial epistemological challenge to media outlets that depict it as backward and irrational and rely on command of information as an index of Western power. Comparing infographics produced about I.S.I.S. and those produced by the group, I demonstrate that, despite their obvious differences, both types of infographics evince common preoccupations. Like Western news sources, I.S.I.S. creates infographics to map attacks, plot territorial gains, tally and categorize casualties, and track the types of weapons deployed. News media and I.S.I.S. infographics diverge primarily in their affective resonance, as similar information signifies in radically different ways. Ultimately, by producing and circulating these infographics, I.S.I.S. renders simultaneously renders itself more and less intelligible to outsiders: encapsulating its story while confounding prevailing representations as it weaponizes information.
