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The Islamic State (ISIS) was uniquely effective among extremist groups in the Middle East at recruiting Westerners. A major way ISIS accomplished this was by adopting Hollywood-style narrative structures for their propaganda videos. In particular, ISIS utilized a heroic martyr narrative, which focuses on an individual’s personal glory and empowerment, in addition to traditional social martyr narratives, which emphasize duty to kindred and religion. The current work presented adult participants (n = 238) video clips from ISIS propaganda which utilized either heroic or social martyr narratives and collected behavioral measures of appeal, narrative transportation, and psychological dispositions (egoism and empathy) associated with attraction to terrorism. Narrative transportation and the interaction between egoism and empathy predicted video recruitment appeal. A subset of adults (n = 80) underwent electroencephalographic (EEG) measurements while watching a subset of the video-clips. Complementary univariate and multivariate techniques characterized spectral power density differences when perceiving the different types of narratives. Heroic videos show increased beta power over frontal sites, and globally increased alpha. In contrast, social narratives showed greater frontal theta, an index of negative feedback and emotion regulation. The results provide strong evidence that ISIS heroic narratives are specifically processed, and appeal to psychological predispositions distinctly from other recruitment narratives.

VOX-Pol Blog post.

VOX-Pol Blog post.

Debates around the effectiveness of high-profile Twitter account suspensions and similar bans on abusive users across social media platforms abound. Yet we know little about the effectiveness of warning a user about the possibility of suspending their account as opposed to outright suspensions in reducing hate speech. With a pre-registered experiment, we provide causal evidence that a warning message can reduce the use of hateful language on Twitter, at least in the short term. We design our messages based on the literature on deterrence, and test versions that emphasize the legitimacy of the sender, the credibility of the message, and the costliness of being suspended. We find that the act of warning a user of the potential consequences of their behavior can significantly reduce their hateful language for one week. We also find that warning messages that aim to appear legitimate in the eyes of the target user seem to be the most effective. In light of these findings, we consider the policy implications of platforms adopting a more aggressive approach to warning users that their accounts may be suspended as a tool for reducing hateful speech online.

VOX-Pol Blog post.

VOX-Pol Blog post.