Al-Qaeda’s media strategy in 2009 reflected the group’s attempts to meet the triple challenge of a shifting media landscape, its enmeshment in the Afghanistan-Pakistan nexus, and the global jihadist movement’s failures over the last several years. The results are ambiguous. Al-Qaeda appears to be holding the attention of the faithful, but it faces a rising din of competing voices, an Internet that is more and more of a mixed blessing, and less resonance in mainstream Arab media than in years past.