This article aims to demonstrate that a greater understanding of communication in the 21st century is essential to more effective counterterrorism. In fact, while “strategic communication” and “narratives” are advocated by many analysts as essential weapons in countering extremism, few seem to truly understand the reality of the digital-age information environment where such tools need to be deployed. To contribute to bridging this gap, the article outlines some problematic misunderstandings of the contemporary information environment, provides an alternative communication-based framework to explain radicalization, and draws some counterintuitive lessons for tackling terrorism.