An analysis of Harakat al-Shabab’s multimedia releases and the rapid evolution in their production quality and design over a period of two to three years. Sound quality, animation, syncing sound with visuals, and narrative structures have all improved from the group’s multimedia releases from 2007 and 2008 when its videos were relatively simple, often just individuals sitting in front of a video camera, possibly just a camcorder, and grainy battle footage depicting fierce firefights between Harakat al-Shabab and the interim Somali government and its chief military backers, the African Union expeditionary force stationed inside the country.