Neo-Jihadist Prosumers and Al Qaeda Single Narrative: The Case Study of Giuliano Delnevo

Scholars in the field of terrorism and violent extremism often refer to the so-called Al
Qaeda single narrative. This article suggests that the Internet challenges the existence of
a “single narrative,” by arguing that neo-jihadist prosumers may reinterpret Al Qaeda’s
narrative and create hybrid symbols and identities. The article discusses the case study of
an Italian neo-jihadist allegedly killed in Syria, Giuliano Delnevo, presenting research
on his YouTube and Facebook production. Delnevo’s narrative, which emerges from
the diverse messages circulating on the Internet, recasts the Al Qaeda narrative by
hybridizing it with other cultural backgrounds and political symbols.