This research centred on three layers of analysis: Firstly, understanding
the keywords, or search terms, people use to
find information on Google; secondly, looking at the data
demonstrating links going into a selection of known extremist
websites in order to understand their relationships
with other websites;
and thirdly, analysing the content of
Google search results pages to understand the placement of extremist and counter-narrative content within search results for relevant keywords. The areas of analysis represent
important aspects related to the broader internet and,
when combined, gave the opportunity to get a snapshot of
extremist content beyond the realm of social media.
The results produced by this multi-faceted approach provide
an overview of extremist content online and shed
much-needed light on the impact and effectiveness of online
counter-narrative efforts.