‘Jihadism’ (also known as the jihadi movement) is a popular term that signifies the Islamic terror movement which thrives on extremist ideologies and violence. In addition to the conventional practices, the online medium is currently being employed for disseminating these extremist ideologies across the globe. Radicalisation and recruitment of geographically dispersed individuals as ‘jihadists’ for supporting Islamic terror activities tend to be the primary intent for using the digital platforms as the medium of communication in this context. One such initiative by the Lashkar-e-Taiba of Jammu and Kashmir was the release of the ‘Wyeth: The Resistance in Flow’, an e-magazine which was launched on April 2018. The first issue which was posted with an open access option was primarily designed to influence the Indian youth population through the radical interpretations of Islam. Hence, it is crucial to analyse and understand the jihadi discourse of the Wyeth magazine in order to curb and counter-attack such initiatives at its initial phase. For this purpose, the present study aims to examine the content of the Wyeth magazine and analyse the basic traits of the jihadi propaganda and its potential to aid in the self-radicalisation process.