An Analysis of Inspire and Dabiq: Lessons from AQAP and Islamic State’s Propaganda War

This study analyzes how Inspire and Dabiq seek to appeal to and
radicalize English-speaking Muslims. It examines how each magazine
strategically designs ingroup, Other, crisis, and solution constructs and
interplays these via value-, dichotomy-, and crisis-reinforcing
narratives. This analysis also explores how narrative, imagery, and
counternarrative messaging are used to shape readers’ perceptions
and polarize their support. While both magazines are dominated by
narratives designed to empower readers toward action, Inspire relies
heavily on identity-choice appeals while Dabiq tends to balance
identity- and rational-choice messaging. This study concludes by
identifying key lessons for counterterrorism strategic communications
campaign and message design.

Tags: Content Analysis, ISIS, Violent Jihadism