Can the Right Meme? (And How?): A Comparative Analysis of Three Online Reactionary Meme Subcultures

This report analyses memes propagated among three online socio‐political groups drawn from sample datasets pulled from social media sites often used by adherents of each group. These groups include those connected to the India‐based Hindutva, US‐based neo‐Nazis and those engaging in pro‐Rittenhouse communications in late 2020. The authors chose the groups based on similarities in their ideological goals, race‐based nationalism and their close association with political violence in their respective countries.

Tags: Extreme Right, Hindutva, memes