This paper argues that companies’ efforts to deal with TVEC have been hampered at the outset by a tendency to define TVEC extremely narrowly. Still, only a tiny proportion of content that could reasonably be categorized as TVEC is included in most definitions. An outsized focus on pre-identified Islamic extremists and terrorist groups means that other types of violent extremists and terrorists (e.g., white supremacists, incels), and those unaffiliated with a group (e.g., lone-wolf actors) are overlooked. This paper also explores the idea of ethical obligations and norms as an alternative to a legally required definition.