Hizb’allah’s Communication Strategy: Making Friends and Intimidating Enemies

Managing external communication has proven an increasingly significant concern to Lebanese Hizb’allah. The nature of how Hizb’allah conducts its external communication is the subject of the present report. It is argued that the organisation relies on a sophisticated strategy that enables it to address a variety of target groups efficiently with differentiated aspects of its particular ideologically informed message, using the particular media platform best suited for this purpose. In doing so, the communication serves two main objectives: First, to disseminate aspects of the organisation’s religiously informed world-view, ideology, values, motives and moral codes; and secondly, to conduct psychological warfare against its enemies. The report falls into three parts. First, the versatility and comprehensiveness of the external and internal media used by Hizb’allah are outlined. The versatility others Hizb’allah an opportunity to convey its message flexibly to audiences on a local, national, regional and international basis, while simultaneously being able to diferentiate its message. In the second part, attention is turned to the content of Hizb’allah’s communication, all of which is permeated by a clear ideological agenda. Two ideological tenets serve as a minimal ideological structure on which additional ideological layers are added, depending on who is being addressed. e two primary tenets are an antagonistic world-view and the primacy of resistance, epitomizing armed resistance. Thirdly, it is shown how Hizb’allah employs differences in foci, rhetoric and media organisation to convey different layers of its ideological package depending on which group is at the receiving end of the special media being utilised.

Tags: Hizbullah, Mass Media, Violent Jihadism