This article investigates the motivations driving the production of ISIS’s distinctive 2015 video, No Respite, released in response to the UN Security Council’s condemnation of the terrorist organization’s spate of violence. The article embraces a unique methodological framework that examines both the relationship between identity, discourse, and critical geopolitics and ISIS’s specific organized persuasive communication strategies. The framework is used to explain ISIS’s use of statistics as well as competitive and masculine discourse to bolster its legitimacy as a self-proclaimed state. The analysis is conducted through the lens of ISIS’s goal to be seen as a legitimate statehood project in lieu of a violent non-state actor.