The rise of ISIS and associated jihadi violence taking place in Syria and Iraq has reverberated widely. The effects can be felt not just in the horrific attacks that took place in Paris in January 2015, but across the Asia-Pacific region as well, including Australia. Public officials and analysts are struggling to understand and devise countermeasures to the recruitment mechanisms employed by ISIS and other violent extremist groups. This essay explores the role that social media has played in ISIS’s efforts to attract adherents.