Recommending Toxicity: The role of algorithmic recommender functions on YouTube Shorts and TikTok in promoting male supremacist influencers

This study tracked, recorded and coded the content recommended to 10 experimental or ‘sockpuppet’ accounts on 10 blank smartphones, 5 on YouTube Shorts and 5 on TikTok. On each platform, we set up 5 types of accounts: one 16-year old boy and one 18-year old boy who sought out content typically associated with gender-normative young men (e.g. gym content, sports, video games), one 16-year old boy and one 18-year old boy who actively sought out content associated with the manosphere (e.g. Andrew Tate, anti-feminist), and one blank control account that did not deliberately seek out or engage with any particular content. The purpose of this research was to simulate and explore the digital reality of boys and young men using TikTok and YouTube Shorts, who are most likely to be targeted by the manosphere.

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Tags: male supremacy, TikTok, YouTube