It has become a familiar observation that social media usage can afford material assistance to the advancement of violent extremist or terrorist causes and can be a tool for counter-extremism and counter-terrorism efforts. This chapter discusses how several core supporting pillars of extremism mesh with social media in apparently similar ways to non-extremist activity and then considers the limited available literature on non-extremist online fundraising, moving thereafter to the literature which is more focused specifically on the study of social media funding for extremist or terrorist causes. It highlights the potential role of symbolic representation of shared values on social media and how this can help to address the challenges of an era where large-scale but ostensibly non-extremist movements such as QAnon and Stop the Steal arguably share some values in common with extremist causes and hence are a potential funding reservoir not necessarily observed if one focuses on specific extremist messaging content or extremist symbology.