Within the short timeframe of a few months, a new terrorist group managed to solidify its presence in the Middle East in order to begin radicalizing and recruiting foreigners to fight jihad and declare an overarching goal of creating a purely Islamic State. DAESH quickly established their brand and a media strategy and became known worldwide for the high production value of their communication operations just as much as for their savage cruelty. The use of media has become vital to its overall success as a terrorist organization. Through targeted propaganda strategies, DAESH has managed to appeal to marginalized foreigners. While the populations of the Western world, largely opposed to DAESH, receive videos of beheadings and barbarity, potential recruits are inundated with images of state-building, charity work, and brotherhood. Concurrently, DAESH has managed to utilize the mainstream media landscape in order to further facilitate anti- Islamic rhetoric and intensify the air of mystery surrounding the organization. Through the sophisticated use of technology, as well as a detailed understanding and exploitation of human behavior and psychology, DAESH has managed to establish themselves as one of the most adept terror organizations, due in large part to the successful intersection of their communication operations with targeted propaganda strategies.