The Jihadist phenomenon has a privileged space in Web 2.0 where contents can be created, networks can be global and all exchanges of information have significance. The emergent Jihadist organizations have been profiting from these digital communication features to enlarge, diversify and connect with their audience. On the one side, the virtual framing of Jihad through the manipulation of the sacred Islamic texts and its transformation into an ‘authentic’ religious discourse has given the Jihadists an opportunity to justify any religious violence associated with the performance of Jihad. On the other side, the virtual performance of Jihad through a ritualization process that combines ritualistic innovation with the use of cyber tools has allured individuals to engage and participate in Jihadist acts, both online and offline. Moreover, and in the light of the Jihadist warfare in the Middle East, the article will reveal the importance of e-Ritualization of Jihad into shaping these individual representations into a community both offline and online.