This article discusses the emergence of jihadist social media strategies, explains how the Syrian jihadist group Jabhat al-Nusra (JN) has used Twitter to disseminate content, and analyzes content shared by JN. Using an interdisciplinary approach to the analysis of jihadist propaganda, this article demonstrates how jihadist groups are using Twitter to disseminate links to video content shot on the battlefield in Syria and posted for mass consumption on YouTube.