Unleashing the Potential of Short-Form Video: Strategic Communications for Countering Extremism in the Digital Age

The report begins by outlining some of the broad knowledge around the idea of mass persuasion, before focusing specifically on lessons that have been learned in the field of P/CVE. This is followed by a synthesis of existing “How To” guides for the creation of strategic communications from a range of policy and practitioner stakeholders. Then, we discuss specific knowledge of audiovisual content, particularly considerations for short-form video content. The report concludes by outlining how stakeholders, including social media platforms, can monitor, measure, and evaluate the impact of this type of content.

Tags: countering violent extremism, CVE