This second Video Vortex Reader marks the transition of online video into the mainstream. Staggering statistics of hypergrowth no longer impress us. Massive usage is not an indication of relevance. Heavy use does not automatically translate into well-funded research or critical art practices. Is the study of online video, like most new media topics, doomed to remain a niche activity – or will we see a conceptual quantum leap, in line with the billions of clips watched daily?