This chapter addresses the impact and discomfort of researching extremist digital subcultures. It provides reflections about the visual and personal dimension from two researchers investigating online extremist far-right and incel content, using memes as a case study. Through visually stimulating images, humor, and narratives, memes can normalize and desensitize extremism and violence, not only for the consumers but also for the researchers. We compare our research experiences to help prepare others who plan to study extremist content online by identifying themes of dehumanization and provocation, internalization and enabling harmful humor, and hyperawareness in everyday life. We give specific suggestions for handling these challenges and conclude by discussing the importance of adopting a reflexive approach for orienting our positionality in the research process.