To see the Internet as only a ‘tool’ or ‘resource’ for disseminating ideas and products, as much of the literature has done, is to miss an even more significant aspect of online venues. The Internet is also a site of important ‘identity work’, in which collective identities can be accomplished interactively. This chapter explores how collective identities are constructed by white supremacists who specifically exploit the web as a venue for expressing ‘white pride worldwide’. Drawing on social movement literature around the building of collective identities, we examine the online identity work of the ‘globalizing’ right-wing extremist movement through four key frames: alternative media/alternative messaging; identity borders; shared identity; and mobilizing hate. Here, we explore the Internet not as a tool, but as site for the active construction of collective white identity.