affect

This essay adopts a critical rhetorical perspective attuned to affect to investigate white nationalist rhetoric on Stormfront, a popular white nationalist message board. My analysis illuminates how Stormfront attempts to appeal to mainstream white audiences by resisting normative expectations and affects articulated with white supremacy and (re)constructing white nationalism as a formation of white racial ...

This article explores how the notion of “extreme speech” can advocate a context-specific, practice-oriented approach to alt-right digital culture while also foregrounding its imbrication in larger histories of racial formation. Designating the popular White-nationalist hashtag #whitegenocide as an alt-right structure of feeling, it uses a data-critical discourse on “digital traces” to support a form of ...

The alt-right is a growing radical right-wing network that is particularly effective at mobilizing emotion through digital communications. Introducing ‘white thymos’ as a framework to theorize the role of rage, anger, and indignation in alt-right communications, this study argues that emotive communication connects alt-right users and mobilizes white thymos to the benefit of populist radical ...