(((They))) rule: Memetic antagonism and nebulous othering on 4chan
September 18, 2023
Previously theorised as vehicles for expressing progressive dissent, this article considers how political memes have become entangled in the recent reactionary turn of web subcultures. Drawing on Chantal Mouffe’s work on political affect, this article examines how online anonymous communities use memetic literacy, memetic abstraction, and memetic antagonism to constitute themselves as political collectives. Specifically, ...