Redirect Method

In February 2019, Moonshot launched The Redirect Method with funding from the Community Resilience Fund and in collaboration with the Canada Centre for Community Engagement and Violence Prevention at Public Safety Canada. Canada Redirect was first deployed across all 13 Canadian provinces and territories, and in June 2019 our campaigns were subdivided to incorporate 353 ...

The counterterrorism and CVE community has long questioned the effectiveness of counterspeech in countering extremism online. While most evaluation of counterspeech rely on limited reach and engagement metrics, this paper explores two models to better measure behavioral change and sentiment analysis. Conducted via partnerships between Facebook and counter-extremism NGOs, the first model uses A/B testing ...

The number of programs dedicated to countering violent extremism (CVE) has grown in recent years, yet a fundamental gap remains in the understanding of the effectiveness of such programs. This is particularly the case for CVE campaigns, which are increasingly conducted in the online space. The goal of this report is to help CVE campaign ...

ISIS and other extremist groups, as well as their online supporters, have continued to exploit and misuse Google’s platforms to disseminate propaganda material, despite the company having repeatedly announced increased measures to combat online extremism.1 On July 21, 2017, Google announced the launch of one such measure––its Redirect Method Pilot Program. The program is intended ...