right-wing populism

TikTok is a pivotal platform for political communication, especially among younger users. This study examines how the German rightwing populist party Alternative for Germany (AfD) used TikTok to disseminate populist messages and engage users during the 2024 European elections. By analyzing videos posted by AfD politicians in the three months leading up to the elections, ...

Although social media have become important venues for right-wing populist (RWP) campaigns, the content, selection, and effects of RWP messages on social media remain largely unknown. Using content and panel analysis in two studies, we investigated the potential reciprocal relationship between RWP communication on social media and citizens’ anti-immigrant attitudes, anti-elitist attitudes, and feelings of ...