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In response to calls for more empirical studies in organizational communication to further develop the Four Flows Model of CCO, this analysis examines Daesh’s use of visual messaging strategies as a means of institutional positioning in the global communications environment. To do so, the study analyzes over 2000 religious and state images displayed in the group’s English/Arabic publications. The findings highlight the critical role of both the quantity and nature of visual output in the Four Flows Model. The study also expands current understandings of institutional positioning over time, through organizational expansion/constraint, and in relation to various targeted online communities.

Daesh’s centralized media operations provide a steady stream of media products to citizens living in and around its controlled territories, with the result that several nations occupied or adjacent to the group have emerged as many of the most fruitful recruiting grounds for new members. To better understand the argumentation strategies targeting such audiences, this study examines the 119 infographics in the first 50 issues of Daesh’s official weekly Arabic newsletter, al-Naba’. The findings suggest that through a patterned application of statistical, historical, religious, and scientific arguments from authority to predictable topical areas, the infographics in al-Naba’ reinforce Daesh as a key source of information for the citizenry of the proclaimed caliphate.

Images of death and dying in the media around the globe have a symbiotic relationship with nation states as they can bolster state control by defining who has the right to take lives in the interests of the community, by identifying enemies of the state, by demonstrating dominance over enemies, and by lending a moral posture to the state’s war efforts. Previously, the growing corpus of research on media’s display of death and about to die images has focused almost exclusively on media outlets that bolster established states on the global stage. By analyzing 1965 death and about to die images displayed in Dabiq, ISIS’s English-language magazine, and al-Naba’, the same group’s Arabic-language newspaper, this study adds an understanding of the messaging strategies deployed by groups striving to challenge, rather than reinforce, existing national boundaries. The findings suggest that while ISIS adopts some standard media practices, it also utilizes unique and audience targeted approaches regarding the frequency of image use, the identify of the corpses, the display of dead bodies, and the presentation of those responsible for the pictured dead bodies in its media campaign.

The decision to target leaders of groups like ISIS to hamper their effectiveness has served as a longstanding principle of counterterrorism efforts. Yet, previous research suggests that any results may simply be temporary. Using insights from confiscated ISIS documents from Afghanistan to define the media leader roles that qualified for each level of the cascade, CTC (Combating Terrorism Center) records to identify media leaders who died, and a content analysis of all ISIS images displayed in the group’s Arabic weekly newsletter to identify the group’s visual framing strategies, this study assesses whether and how leader loss helps explain changes in the level and nature of the group’s visual output over time. ISIS’s quantity of output and visual framing strategies displayed significant changes before, during, and after media leader losses. The level of the killed leader within the group’s organizational hierarchy also corresponded to different changes in ISIS’s media framing.

Extreme militant groups use their media campaigns to share information, recruit and radicalize followers, share worldviews, and seek public diplomacy ends. While previous research documents that various on-the-ground events correspond to changes in the groups’ messaging strategies, studies of how competing militant groups influence one another’s media campaigns are nascent. This study helps fill that gap by examining how successful attacks by one militant group correspond to changes in both the perpetrating and competing groups’ visual media messaging strategies. It examines attack success through the lens of violent acts that result in direct impact (measured through death counts) and indirect impact (measured through traditional media coverage levels). The study utilizes a content analysis of 1882 authority-related images in AQAP’s al-Masra newsletter and ISIS’s al-Naba’ newsletter appearing three issues before and after each attack, and a chi-square analysis comparing four ISIS attack conditions (high death/high media, high death/low media, low death/high media, and low death/low media). The findings show that a high number of resulting deaths, rather than a high level of media coverage, correspond to changes in the media campaigns of both the perpetrators and the competing groups, with key differences in visual content based on group identity.