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This report compares two archives of official Daesh media that were compiled four years apart. It explores the nuances of the group’s worldview and tracks how external and internal situational exigencies impacted them during its formative years as a caliphate. It finds that the organisation’s media infrastructure was about one tenth as productive in mid-2019 as it was in mid-2015. The data also show that it was spending more time covering the pursuits of its global network in 2019 than in 2015. Finally, the data point towards a substantial thematic rearrangement in the organisation’s overarching propaganda narrative that manifested in it shifting its story away from millenarian utopianism and towards military denialism. In sum, the data indicate that by 2019 Daesh’s propagandists were far less productive and their aggregate product was more international and less focused on civilian issues. This shift points towards a new phase in the group’s political marketing trajectory, one focused more on survival than on expansion.

This article explores how propaganda can be used to construct counter-factual visual narratives at times of war. Specifically, it examines how the Islamic State communicated its way through the 100-day-long battle for east Mosul, which was launched by the coalition and its allies in October 2016. Drawing on Jacques Ellul’s 1962 theory of propaganda, it uses qualitative content analysis to decipher the 1,261 media products published online by the group during the first phase of its defence of the city. The author contends that, even though it was resoundingly defeated there by January, the global legacy of this battle, which was used as a testing ground for a series of potent innovations in insurgent strategic communication, will endure long into the future.

In this article, Charlie Winter challenges the way in which the word ‘propaganda’ is used in contemporary discourse around war and terrorism. He considers the case of the Islamic State, using it to demonstrate that the term – as it is conventionally understood – is an inadequate tool when it comes to describing the full range of tactical and strategic approaches to communication that are employed by insurgents today. If anything, he contends, ‘propaganda’ refers to an entire information ecosystem in which different media are geared towards different tasks.

Weeks after its capture of Mosul in 2014, the Islamic State set about transforming its strategic trajectory. Through an avalanche of media products, it worked to aggressively insert itself into the global public discourse and, in turn, popularise its brand, polarise adversary populations and drive rivals into the ideological side-lines. This research paper presents new, empirical insight into this troubling phenomenon, which has set a benchmark for insurgent strategic communications the world over. Comprising the translation and analysis of a 55-page document compiled and published by the Islamic State in 2016, it offers a unique window into the mind-set of Abu Bakr al-Baghdadi’s propagandists.

In the 1990s and early 2000s, there was much discussion about the democratic and anti-democratic implications of the Internet. The latter particularly focused on the ways in which the far-right were using the Internet to spread hate and recruit members. Despite this common assumption, the American far-right did not harness the Internet quickly, effectively or widely. More recently, however, they have experienced a resurgence and mainstreaming, benefitting greatly from social media. This chapter examines the history of their use of the Internet with respect to: (1) how this developed in response to political changes and emerging technologies; (2) how it reflected and changed the status of such movements and their brand of hate; and (3) the relationship between online activity and traditional methods of communication.

In the 1990s and early 2000s, there was much discussion about the democratic and anti-democratic implications of the Internet. The latter particularly focused on the ways in which the far-right were using the Internet to spread hate and recruit members. Despite this common assumption, the American far-right did not harness the Internet quickly, effectively or widely. More recently, however, they have experienced a resurgence and mainstreaming, benefitting greatly from social media. This chapter examines the history of their use of the Internet with respect to: (1) how this developed in response to political changes and emerging technologies; (2) how it reflected and changed the status of such movements and their brand of hate; and (3) the relationship between online activity and traditional methods of communication.