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The Islamic State (ISIS) early became infamous for its broadcasts of extreme violence. However, within months, the group’s initially dominant images of combat and executions had been subsumed into a broader propaganda platform more focused on state-building and community engagement. Drawing on a close reading of Abu Bakr Naji’s Management of Savagery, this article conceptualises three dominant themes within ISIS’ recruitment propaganda—violence, state and caliphate—and analyses their development and presentation over time. Employing a recruitment model adapted from Prochaska and DiClemente’s theory of behavioural change, it finds that ISIS developed a multidimensional propaganda platform, undergoing both broad thematic and structural evolution, which democratised the appeal of its jihad to cohorts who would otherwise be uninspired by extremist violence. ‘Technological coding’—the selective publication of thematic content by broadcast format—is proposed as a means by which ISIS was able to sustain binary violent and non-violent identities, and its function in the group’s propaganda machine is explored in depth. In the wake of ISIS’ territorial defeat, understanding the logic and effectiveness of its recruitment methodology is essential in preventing its resurgence or the rise of a newer organisation seeking to take its place.

VOX-Pol Blog post.

In this brief, ARTICLE 19 seeks to contribute to discussions on greater regulation of social media platforms, including calls for such platforms to be considered publishers. We do so by exploring a possible model for the independent and effective self regulation of social media platforms.

ARTICLE 19 recognises that dominant social media companies hold considerable power over the flow of information and ideas online, given the vast quantities of content published on their platforms. The way in which social media companies have dealt with content issues on their platforms, especially around ‘hate speech’, has been of particular concern to many stakeholders. Under international standards on freedom of expression, however, it is a fairly complex task to decide whether a specific message can be identified as unlawful ‘hate speech’, and, as such, whether it should or could legitimately be prohibited. More generally, any restriction on freedom of expression, whatever the objective it seeks to achieve, necessarily raises a series of legal questions.

VOX-Pol Blog post.

VOX-Pol Blog post.