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This dissertation study is a baseline investigation into Iraqi insurgents’ use of YouTube as a strategic communication tool. The study utilized a content analysis of videos from October 28, 2008, to December 1, 2008, for the search term ‘Iraqi resistance’ on YouTube that met stated criteria. Overall framing devices and themes found in the collection of videos were examined. While not a random sample, the collection of videos was selected as a representation of the overall population of Iraqi insurgent videos for the time frame examined. Along with a more open interpretation of frames, the study examined those which may be used to recruit and/or send anti-U.S. sentiment. It builds upon previous research in related areas and applies theory with a focus on Social Identity, Diffusion of Innovation, Cultivation, and Framing in an attempt to explore the phenomenon. The methodological design establishes a baseline for future comparison and study since the topic of Iraqi insurgents’ use of YouTube has yet to be examined extensively in the academic arena. Overall, there were 54 videos that met set criteria examined for this study. Of these, most were documentary attacks. While there were 28 Iraqi insurgent groups represented in the videos, only 4 Iraqi insurgent groups were identified in five or more videos. These were Islamic State of Iraq (25.9%, n=14), Iraqi Resistance (24.2%, n=13), Ansar al-Islam (18.5%, n=10), and Jaish al-Mujahideen (13%, n=7). Two of these four groups have a media arm devoted to creating their video content and acting as a media representative to the public and members of the group. There was not a large difference in quality or appeals used between groups with and without a media arm. Analysis of the data suggested Iraqi insurgent groups are using YouTube to recruit and send Anti-U.S. sentiment. There was a presence of several framing devices some of which included religious, nationalistic, anti-U.S., intimidation, and defenses. Overall, videos in the sample had a large presence of violence depicted, especially against U.S. military members.

This article considers the use of the Internet by Irish Republicans and does so by applying thematic content analysis to a sample of websites that support the Irish Republican movement. Particular attention is paid to the Irish Republican virtual community which, through regular user interaction, creates and sustains an online discourse of support for their cause and the currently active dissident movements. Further analysis focuses on the function of a virtual community and the interactions facilitated by this online social space in relation to the potential for increased commitment to, and involvement in, support-related activities both on and off line.

The growing scholarship on ethnic diasporas has prompted various off-shoots. Two significant directions are the relationship of diasporas with globalisation and their role in the expansion and radicalisation of ethnic conflict. The corporate enthusiasm of the 1990s for globalisation has been followed by sombre reflections on its destructive impact upon a vast array of areas, including inter-ethnic relations worldwide. This article explores one crucial aspect of this wave of disruption*the rapid expansion of radical forms of long-distance nationalism, often leading to a stress on maximalist goals and an abdication of responsibility. It conceptually distinguishes between stateless diasporas and diasporas that conceive themselves as tied to, and represented by, an existing ‘nationstate’. Examples include ethnic lobbies from the former Yugoslavia, greater Han xenophobia among overseas Chinese, and Hindutva technocratic chauvinism among Hindu-Americans. Finally, the article identifies the onset of ‘online mobbing’ or ‘cyber bullying’ as a new and ominous trend in Internet radicalism.

Groups such as al-Qaida (AQ) have pursued spectacular attacks to garner media attention and popularize their cause. What is often not noted, however, is that for those who submit themselves to the religious thinking of al-Qaida – and nowadays the self-designated “Islamic State” (IS) – the militant struggle is intertwined with the duty to call upon others to join the movement (da’wa). For jihadists da’wa is obligatory. While AQ’s central organization pioneered the use of bulletin forums, blogs, YouTube and to some extent Facebook, for this and other purposes, it was its Syrian branch, Jabhat al-Nusra, that in 2012 pushed effectively into Twitter use. AQ lost its momentum as the social media pioneer of jihadism shortly thereafter to IS. Since 2013, IS has taken the use of social media da’wa and other activities to the next level. From that point onward IS has very effectively projected influence on Twitter on a massive scale, reaching a global audience. Since early 2016, however, IS’s networks on Twitter have been degraded by various counter-measures, but the group has reconfigured and shifted to a new social media outlet: Telegram. This application has become the most important information outlet for IS and has been used to recruit and guide attackers in Europe. This article takes a closer look at what Telegram is, and how IS uses it for different purposes: not only operationally, but also for identity building.

The objective of this research is to analyze the potential use of strategic communication, and specifically, strategic brand management and online communications directed to a foreign target by the Islamic State (IS). For this purpose, a review of official the IS online media releases was carried out to determine if they reflect characteristics, components, or tools of strategic communication. In this pursuit, a content analysis of a purposive sample of 381 events—photographs, infographics, English written content, and videos—were applied using two independent judges. Statistically relevant results substantiate claims that the IS uses communication strategies and tactics. Descriptive and inferential statistics point out that Delegitimize Opponents, Utopia-Religion, and Military are the three most commonly used themes, in line with the reported IS identity. Also the IS uses breadth of contents, targets, media outlets, and formats, showing content and social media communications such as in online communication. As far as the authors are aware, it is the first content analysis from a strategic communication perspective used to interpret potential branding by the IS. This study is timely, important and lends credibility to the use of communication and marketing terminology by terrorist experts, as well as bridging brand management and strategic communication and terrorism identifying potential targets, messages, channels and tools for counter arguing and positioning.

VOX-Pol Blog post.