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VOX-Pol Blog post.

There is a tendency in scholarly and strategic-policy fields to see the propaganda produced by groups like Islamic State and Al-Qaeda as historically unheralded. As evidence, slickly produced communiques and a penchant for using social media are typically highlighted. This narrow perspective, in placing the current phenomenon into an historical and thematic vacuum, infers that history has little to offer contemporary efforts to understand and confront extremist propaganda. This research paper explores the history of propaganda during conflict and draws out key lessons for improving counterterrorism strategic communications. Overall, history suggests that a strategic communications campaign during conflict is more likely to succeed if it based on a multifaceted approach characterised by the deployment of a diversity of messages that leverage a variety of target audience motivations, uses all pertinent means of communication (not just the latest), and synchronises this messaging with strategicpolicy/politico-military actions.

This study analyzes how Inspire and Dabiq seek to appeal to and
radicalize English-speaking Muslims. It examines how each magazine
strategically designs ingroup, Other, crisis, and solution constructs and
interplays these via value-, dichotomy-, and crisis-reinforcing
narratives. This analysis also explores how narrative, imagery, and
counternarrative messaging are used to shape readers’ perceptions
and polarize their support. While both magazines are dominated by
narratives designed to empower readers toward action, Inspire relies
heavily on identity-choice appeals while Dabiq tends to balance
identity- and rational-choice messaging. This study concludes by
identifying key lessons for counterterrorism strategic communications
campaign and message design.

This article analyses Dabiq magazine to explore the strategic logic of Islamic State (IS) appeals to English-speaking Muslims. It offers the field a conceptual framework through which to analyse IS’s communications strategy and a top-down empirical study of Dabiq’s contents. This paper argues that Dabiq appeals to its audiences by strategically designing in-group identity, Other, solution and crisis constructs which it leverages via value-, crisis- and dichotomy-reinforcing narratives. By fusing identity- and rational-choice appeals, IS provides its audiences with a powerful ‘competitive system of meaning’ that is designed to shape its readership’s perceptions, polarise their support and drive their radicalisation.

Islamic State (IS) has used English-language magazines as a crucial component of its propaganda strategy, particularly targeting Muslims living in the West. This paper provides a quick reference guide to IS’s English-language magazines released between June 2014 and September 2017 examining key themes and propaganda strategies deployed across three issues of Islamic State News, four issues of Islamic State Report, fifteen issues of Dabiq and thirteen issues of Rumiyah. It concludes by highlighting four trends and their implications for CT-CVE strategic communications practitioners. First, IS use a mix of rational- and identity-choice appeals to provide its various target audiences with a ‘competitive system of meaning’ which CT-CVE strategic communication efforts must seek to dismantle with careful campaign and message design. Second, over the period of 2014-17 IS appears to have deployed a thematic ‘hedging’ strategy characterised by certain messaging themes being prioritised over others during periods of boom versus bust. By identifying the signatures of IS’s use of propaganda ‘hedging’, CT-CVE practitioners can be better prepared to confront current and future challenges from IS propagandists. Third, IS’s English-language magazines must be understood within the context of trends across its broader propaganda effort. To effectively address this multifaceted threat, CT-CVE practitioners would benefit from applying the KISMI (Keep It Simple Maximise Impact) principle of rolling-out a strategic communications campaign. Finally, the appearance of instructional material in IS propaganda highlights the need for post-incident CT-CVE strategic communication plans to undermine the strategic logic of so-called “inspired” attacks.

Drawing on English and Arabic Islamic State (IS) communiqués produced by its central media units, wilayat information offices and broader supporter base, this study examines the strategic logic of IS information operations (IO). It argues that the overarching purpose of IS’s IO campaign is to shape the perceptions and polarise the support of audiences via messages that interweave appeals to pragmatic and perceptual factors. Pragmatic factors—such as security, stability and livelihood—are leveraged in IS messaging by promoting the efficacy of its politico-military campaign and denigrating its enemies’ efforts via rational-choice (logic of consequence) appeals. Perceptual factors—which are tied to the interplay of in-group, Other, crisis and solution constructs—are leveraged via identity-choice (logic of appropriateness) appeals that frame IS as the champion of Sunni Muslims (the in-group identity), its enemies as Others complicit in Sunni perceptions of crisis, and IS as the only hope for solving this malaise. With this approach, IS seeks to resonate its message across a diverse ‘glocal’ constituency and supercharge supporters towards action. IS simultaneously targets its enemies with messaging that manipulates the inherent dualities underlying perceptual and pragmatic factors, vigorously counters criticisms and ‘baits’ opponents into ill-conceived IO responses.