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This dissertation study is a baseline investigation into Iraqi insurgents’ use of YouTube as a strategic communication tool. The study utilized a content analysis of videos from October 28, 2008, to December 1, 2008, for the search term ‘Iraqi resistance’ on YouTube that met stated criteria. Overall framing devices and themes found in the collection of videos were examined. While not a random sample, the collection of videos was selected as a representation of the overall population of Iraqi insurgent videos for the time frame examined. Along with a more open interpretation of frames, the study examined those which may be used to recruit and/or send anti-U.S. sentiment. It builds upon previous research in related areas and applies theory with a focus on Social Identity, Diffusion of Innovation, Cultivation, and Framing in an attempt to explore the phenomenon. The methodological design establishes a baseline for future comparison and study since the topic of Iraqi insurgents’ use of YouTube has yet to be examined extensively in the academic arena. Overall, there were 54 videos that met set criteria examined for this study. Of these, most were documentary attacks. While there were 28 Iraqi insurgent groups represented in the videos, only 4 Iraqi insurgent groups were identified in five or more videos. These were Islamic State of Iraq (25.9%, n=14), Iraqi Resistance (24.2%, n=13), Ansar al-Islam (18.5%, n=10), and Jaish al-Mujahideen (13%, n=7). Two of these four groups have a media arm devoted to creating their video content and acting as a media representative to the public and members of the group. There was not a large difference in quality or appeals used between groups with and without a media arm. Analysis of the data suggested Iraqi insurgent groups are using YouTube to recruit and send Anti-U.S. sentiment. There was a presence of several framing devices some of which included religious, nationalistic, anti-U.S., intimidation, and defenses. Overall, videos in the sample had a large presence of violence depicted, especially against U.S. military members.

This thesis examines extremist Muslim narratives, discourse, and ideologies over the internet by using content analysis to thematically delineate and reconstruct them for the purpose of discovering the argumentation mechanisms through which they become persuasive and appealing. The research problem is that dominant theories in social sciences and popular literature create ‘taken for granted’ inferences that relegate extremist ideologies and narratives to the realm of structural contingencies, psychological pathologies, emotive appeal, manipulated religious ideologies, peculiar and unique rationalities or group dynamics. This thesis hypothesizes instead of the existence of a `logical structure` in extremist Muslim narratives. This logical structure is predicated on rationally persuasive arguments (which employ epistemic and instrumental rationality coupled with inductive/deductive reasoning) that appeal to any rational individual but are ultimately leveraged on for morally wrong end-state choices. Unfortunately much of the counter-narratives today seldom address this logical structure and choose to address the more traditional explanations cited above. Themes and argumentation mechanisms stemming from an examination of extremist Muslim narratives in this study demonstrate the presence and workings of this logical structure.

This dissertation explores the various online radicalization and recruitment practices of groups like al-Qaeda and Hezbollah, as well as Salafi Jihadists in general. I will also outline the inadequacies of the federal government’s engagement with terrorist / Islamist ideologies and explore the ways in which early 20th century foundational Islamist theorists like Hasan al-Banna, Sayyid Qutb, and Abul ala Mawdudi have affected contemporary extremist Islamist groups, while exploring this myth of the ideal caliphate which persists in the ideology of contemporary extremist Islamist groups. In a larger sense, I am arguing that exploitation of the internet (particularly social networking platforms) in the radicalization of new communities of followers is much more dangerous than cyberterrorism (as in attacks on cyber networks within the government and the private sector), which is what is most often considered to be the primary threat that terrorists pose with their presence on the internet. Online radicalization should, I argue, be given more consideration when forming public policy because of the immediate danger that it poses, especially given the rise of microterrorism. Similarly, through the case studies that I am examining, I am bringing the humanities into the discussion of extremist (religious) rhetorics, an area of discourse that those scholars have largely ignored.

The Ku Klux Klan is the oldest and most well-known extremist group in the United States with a history dating back nearly 150 years. The Klan has been featured in numerous movies, books, documentaries, and been the center of countless news stories. But, in recent years, the Ku Klux Klan has been all but forgotten by researchers who believed the Klan was a dying organization with a nearly extinct membership of individuals who could not accept the end of segregation and the Klan‟s defeat during the Civil Rights Movement. But, recent research by the Southern Poverty Law Center shows the Klan is not extinct, nor is the Klan dying. Instead, the Ku Klux Klan is growing with new members joining across the country and the world. Research has shown the recent growth in membership has been caused by the election of the first black President of the United States, a poor economy and high unemployment, and an increase in the minority population of the United States brought on by immigration. In addition, research has suggested the growth in groups like the Ku Klux Klan has been caused by an increase in the number of Ku Klux Klan web sites on the Internet. This study used grounded theory and a mixed-method approach to examine the proliferation of Klan web sites and to achieve a better understanding of the Ku Klux Klan and its recent rise in membership. Using content analysis of current Klan web sites and in-depth interviews with current Klan leaders, this study examined the beliefs of the Ku Klux Klan, the purpose of the Ku Klux Klan in the 21st Century, why the Klan creates and maintains web sites, and examined the membership of the Ku Klux Klan. Based on analysis of Klan web sites and interviews with Klan leaders, Ku Klux Klan beliefs fall under two general themes. First, the Klan believes white Christians are held to a double standard and not allowed to have pride in their culture and heritage, while at the same time treated unfairly by the media, society, and the government. Second, the Klan believes in racial separation, and the need for whites to either remove themselves from a society perceived as against them or to combat that society through political and legal involvement. Results suggest the Klan creates web sites not for the sole purpose of recruit, but instead, to inform the general public of the Klan‟s goals to combat a double standard in society, and to market the Klan to greater segment of the American population, by using the Internet to rebrand the image of the Klan as an organization dedicated to preserving white, American, and Christian culture. In addition, results indicate no one group exists that can claim the title of “Ku Klux Klan.” Instead, this study found a variety of Klan organizations exist with competing ideologies and beliefs. Using a mixed-methods approach of incorporating quantitative and qualitative data, this study found two types of Klan organizations exist. One Klan is a traditional fraternal organization, while the other is a more radical and extremist organization intent on becoming a paramilitary organization, church or political party. Members of the Klan were generally observed to be average American citizens with families. More specifically, Klan members were revealed to be white, politically and religiously conservative Christians, many of whom were military veterans and owned their own business, and in general were opposed to a changing world and changing American society.

The purpose of the study was to contribute to the overall understanding of terrorist organizations’ use of the Internet and to increase researchers’ knowledge of Web site effectiveness. The methodological approach was the evaluation of the perceived credibility of Web sites based on existing criteria derived from information users. The Web sites of four terrorist organizations were assessed: two secular nationalist groups, the People’s Front for the Liberation of Palestine (PFLP) and Liberation Tigers of Tamil Elam (LTTE or Tamil Tigers); and two religious nationalist groups, Hamas and Hezbollah. The findings of this analysis showed differences in perceived credibility factors among terrorist organizations’ Web sites and positive levels of perceived credibility for the Web sites. These findings indicate the potential for positive impressions of the organizations’ Web sites by information users, which would help empower the organizations with the capacity to reach their objectives. By using Web sites, these groups can effectively increase their support base through disseminating information, improving recruiting, and attracting monetary contributions, and can establish themselves as legitimate components of society.

The study monitors the evolution of perceptions and opinions of the terrorist group the Islamic State (ISIS) during its involvement in Syria and Iraq in 2013-2014. Data is drawn from a web-forum discussing current Islamic affairs that followed ISIS as early as September 2013. These data are used to answer the question of whether or not there are opinion leaders facilitating the discussion of violent extremist material. An interrupted time series and ordinary least squares regression are used to address the research question by determining the most impactful events on the thread, and determining the causal role of opinion leaders on the way users connect. Results indicate that the content and success of discussion are most impacted by the involvement of opinion leaders and media related to a specific ISIS event.