Online Library

In February 2019, Moonshot launched The Redirect Method with funding from the Community Resilience Fund and in collaboration with the Canada Centre for Community Engagement and
Violence Prevention at Public Safety Canada. Canada Redirect was first deployed across all 13 Canadian provinces and territories, and in June 2019 our campaigns were subdivided to incorporate 353 postcodes in Canada’s six largest cities. These localized campaigns enabled Moonshot to collect granular data on extremist search appetite, test experimental messaging, and
explore the viability of providing at-risk users with content and services in their community.

Using the updated Redirect Method, Canada Redirect aimed to reach at-risk users with content that aligned as closely as possible with what they were searching for. Moonshot used subject-matter expertise and in-house knowledge to match relevant counter-narratives to their respective target audiences. This approach taps into a range of content ecosystems, such as music, gaming, and literature, to deliver alternative messaging that contrasts with the extremist content a user may be searching for, such as neo-Nazi manifestos or an ISIS nasheed. Moonshot adapted the Redirect Method to include content specific to the Canadian context in order to increase the relevance and impact of counter-narratives to the Canadian at-risk audience.

This report details Canada Redirect’s project phases, achievements, and findings from our digital campaigns, which were deployed across Canada for over a year, from 21 February 2019 to 23 March 2020.

VOX-Pol Blog Post.

Since the declaration of the Islamic State (IS) in 2014, men and women have been recruited to join the Caliphate in numbers surpassing those recruited by al Qaida. This variance in recruitment volume is likely attributable to the online propaganda campaign, Brand Caliphate. This thesis looks at the recruitment of women and asks if Brand Caliphate specifically targets females with its messaging, and if so, is the messaging effective? Based on a textual analysis of Brand Caliphate’s propaganda, it appears IS tried to deliver messaging targeted toward females. However, six case studies of radicalized females suggest the recruitment of these women does not appear to be directly attributable to the targeted messaging. There is, however, evidence that most of the female recruitment studied linked to online radicalization and Brand Caliphate’s broader messaging. All of the women studied did initially look online for information regarding IS. This initial outreach served to identify them as targets for radicalization by IS recruiters, who continued to persuade the females through direct online communication. Ultimately, a sense of belonging to a community, even if it exists online, served as a more powerful draw to potential recruits than the targeted messaging of Brand Caliphate.

The Islamic State’s (IS) online propaganda has been analyzed from various perspectives aimed at defining the role of the Internet, the power of social media networks, and the main narratives processed online by terrorist organizations. Nevertheless, very little research has focused on defining IS’s comprehensive media strategy. To date, IS propaganda has been defined as multidimensional or as a mix of techniques related to moviemaking and video games. In consideration of the highly sophisticated IS online dissemination activity and its impact on Western youth who are already familiar with intensive media consumption, this article explores IS propaganda through a Hollywood-style transmedia approach. I analyze, through a qualitative content analysis of the magazine Dabiq narratives, IS propaganda as a comprehensive transmedia strategy centered on three key assets: synergistic storytelling, imaginary world-making, and semantic triggering.

This thesis argues that Hamas and the Islamic State, two non-state armed groups located in the Middle East, each carefully calibrate their own war-fighting activities with their communications approaches in order to achieve their respective political objectives. Drawing on scholarship focusing on non-state armed groups and political communication, as well as other secondary sources such as specialist journalism, the thesis critically analyses online communications material distributed by Hamas and the Islamic State through official and affiliated websites, digital publications, YouTube clips, tweets, and other social media platforms. While there is a striking degree of conformity between the sophisticated, comprehensive, and disciplined communications approaches used by these two groups, the thesis argues that key differences during especially intense periods of conflict — specifically, between June and October 2014 — reflect the divergent ways in which Hamas endorses, and the Islamic State disrupts, the prevailing world order as each pursues their own cause. It also notes that much of the recent scholarship highlighting the use of social media by non-state armed groups overestimate the impact of the virtual world on the actions of their followers in particular and attempts to influence the hearts and minds of a global audience more broadly.

VOX Pol Workshop: Tackling Online Extremism in Southern Asia

This workshop explores the digital extremist landscape in South and Southeast Asia and the challenges and responses to tackling online extremism. The workshop brings together experts and practitioners researching extremism across the ideological spectrum in Asia, to explore a broad range of issues, including but not limited to the current state of online extremism in South and Southeast Asia, the preferred platforms of the different online communities, the connections between these online spaces, how these online spaces are being used, the narratives found in extremist online content, intersections with narratives from other extremist communities globally, and the measures adopted by different security actors to counter online extremism.

Chair: Miraji Mohamed, CYTREC; Dublin City University

Speakers:

Ms Munira Mustaffa, Chasseur Group

Mr Janeen Fernando, United Nations

Mr Hari Prasad, CRITICA Research and Analysis