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This article analyses Dabiq magazine to explore the strategic logic of Islamic State (IS) appeals to English-speaking Muslims. It offers the field a conceptual framework through which to analyse IS’s communications strategy and a top-down empirical study of Dabiq’s contents. This paper argues that Dabiq appeals to its audiences by strategically designing in-group identity, Other, solution and crisis constructs which it leverages via value-, crisis- and dichotomy-reinforcing narratives. By fusing identity- and rational-choice appeals, IS provides its audiences with a powerful ‘competitive system of meaning’ that is designed to shape its readership’s perceptions, polarise their support and drive their radicalisation.

Islamic State (IS) has used English-language magazines as a crucial component of its propaganda strategy, particularly targeting Muslims living in the West. This paper provides a quick reference guide to IS’s English-language magazines released between June 2014 and September 2017 examining key themes and propaganda strategies deployed across three issues of Islamic State News, four issues of Islamic State Report, fifteen issues of Dabiq and thirteen issues of Rumiyah. It concludes by highlighting four trends and their implications for CT-CVE strategic communications practitioners. First, IS use a mix of rational- and identity-choice appeals to provide its various target audiences with a ‘competitive system of meaning’ which CT-CVE strategic communication efforts must seek to dismantle with careful campaign and message design. Second, over the period of 2014-17 IS appears to have deployed a thematic ‘hedging’ strategy characterised by certain messaging themes being prioritised over others during periods of boom versus bust. By identifying the signatures of IS’s use of propaganda ‘hedging’, CT-CVE practitioners can be better prepared to confront current and future challenges from IS propagandists. Third, IS’s English-language magazines must be understood within the context of trends across its broader propaganda effort. To effectively address this multifaceted threat, CT-CVE practitioners would benefit from applying the KISMI (Keep It Simple Maximise Impact) principle of rolling-out a strategic communications campaign. Finally, the appearance of instructional material in IS propaganda highlights the need for post-incident CT-CVE strategic communication plans to undermine the strategic logic of so-called “inspired” attacks.

VOX-Pol Blog post.

Drawing on English and Arabic Islamic State (IS) communiqués produced by its central media units, wilayat information offices and broader supporter base, this study examines the strategic logic of IS information operations (IO). It argues that the overarching purpose of IS’s IO campaign is to shape the perceptions and polarise the support of audiences via messages that interweave appeals to pragmatic and perceptual factors. Pragmatic factors—such as security, stability and livelihood—are leveraged in IS messaging by promoting the efficacy of its politico-military campaign and denigrating its enemies’ efforts via rational-choice (logic of consequence) appeals. Perceptual factors—which are tied to the interplay of in-group, Other, crisis and solution constructs—are leveraged via identity-choice (logic of appropriateness) appeals that frame IS as the champion of Sunni Muslims (the in-group identity), its enemies as Others complicit in Sunni perceptions of crisis, and IS as the only hope for solving this malaise. With this approach, IS seeks to resonate its message across a diverse ‘glocal’ constituency and supercharge supporters towards action. IS simultaneously targets its enemies with messaging that manipulates the inherent dualities underlying perceptual and pragmatic factors, vigorously counters criticisms and ‘baits’ opponents into ill-conceived IO responses.

This report explores how and why mis/disinformation develops in the wake of terror attacks and the ways it is used by extremist groups to attempt to shape public understanding and political responses. These uses include extremist sympathisers engaging in information manipulation and obfuscation as part of their attempts to explain or justify the violence, as well as distorting and deceptive messaging designed to marginalize or stigmatize other social groups. Having presented evidence and insight about the construction of these messages, the discussion also looks at the policy and practice options in terms of ‘what works’ with regard to managing and mitigating any such messaging and the harms it seeks to induce.

VOX-Pol Blog Post.