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VOX-Pol Blog post.

VOX-Pol Blog post.

VOX-Pol Blog post.

There is a tendency in scholarly and strategic-policy fields to see the propaganda produced by groups like Islamic State and Al-Qaeda as historically unheralded. As evidence, slickly produced communiques and a penchant for using social media are typically highlighted. This narrow perspective, in placing the current phenomenon into an historical and thematic vacuum, infers that history has little to offer contemporary efforts to understand and confront extremist propaganda. This research paper explores the history of propaganda during conflict and draws out key lessons for improving counterterrorism strategic communications. Overall, history suggests that a strategic communications campaign during conflict is more likely to succeed if it based on a multifaceted approach characterised by the deployment of a diversity of messages that leverage a variety of target audience motivations, uses all pertinent means of communication (not just the latest), and synchronises this messaging with strategicpolicy/politico-military actions.

This study analyzes how Inspire and Dabiq seek to appeal to and radicalize English-speaking Muslims. It examines how each magazine strategically designs ingroup, Other, crisis, and solution constructs and interplays these via value-, dichotomy-, and crisis-reinforcing narratives. This analysis also explores how narrative, imagery, and counternarrative messaging are used to shape readers’ perceptions and polarize their support. While both magazines are dominated by narratives designed to empower readers toward action, Inspire relies heavily on identity-choice appeals while Dabiq tends to balance identity- and rational-choice messaging. This study concludes by identifying key lessons for counterterrorism strategic communications campaign and message design.

This article analyses Dabiq magazine to explore the strategic logic of Islamic State (IS) appeals to English-speaking Muslims. It offers the field a conceptual framework through which to analyse IS’s communications strategy and a top-down empirical study of Dabiq’s contents. This paper argues that Dabiq appeals to its audiences by strategically designing in-group identity, Other, solution and crisis constructs which it leverages via value-, crisis- and dichotomy-reinforcing narratives. By fusing identity- and rational-choice appeals, IS provides its audiences with a powerful ‘competitive system of meaning’ that is designed to shape its readership’s perceptions, polarise their support and drive their radicalisation.