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Weeks after its capture of Mosul in 2014, the Islamic State set about transforming its strategic trajectory. Through an avalanche of media products, it worked to aggressively insert itself into the global public discourse and, in turn, popularise its brand, polarise adversary populations and drive rivals into the ideological side-lines. This research paper presents new, empirical insight into this troubling phenomenon, which has set a benchmark for insurgent strategic communications the world over. Comprising the translation and analysis of a 55-page document compiled and published by the Islamic State in 2016, it offers a unique window into the mind-set of Abu Bakr al-Baghdadi’s propagandists.

■ Internet subcultures take advantage of the current media ecosystem to manipulate news frames, set agendas, and propagate ideas.

■ Far-right groups have developed techniques of “attention hacking” to increase the visibility of their ideas through the strategic use of social media, memes, and bots—as well as by targeting journalists, bloggers, and influencers to help spread content.

■ The media’s dependence on social media, analytics and metrics, sensationalism, novelty over newsworthiness, and clickbait makes them vulnerable to such media manipulation.

■ While trolls, white nationalists, men’s rights activists, gamergaters, the “altright,” and conspiracy theorists may diverge deeply in their beliefs, they share tactics and converge on common issues.

■ The far-right exploits young men’s rebellion and dislike of “political correctness” to spread white supremacist thought, Islamophobia, and misogyny through irony and knowledge of internet culture.

■ Media manipulation may contribute to decreased trust of mainstream media, increased misinformation, and further radicalization.

Just three years ago, the Islamic State’s Central Africa Province was the poster child for the Islamic State’s efforts to maintain a constant and lingering threat across the globe. That year, the group conducted a series of regional terrorist attacks across Central and East Africa, and expanded inside the Democratic Republic of the Congo. More importantly, it produced a plethora of propaganda releases, making it one of the most active Islamic State’s affiliates on the continent. Today, this has largely changed. While still a serious and deadly threat inside Congo and beyond, its propaganda output is a shell of its former self. This decline is, in part, thanks to the current joint Ugandan-Congolese operations against it.

Since the declaration of the War on Terror in 2001, militant groups such as al-Qaeda and the Islamic State have used the internet to disseminate their message and persuade people to commit violence. While many books have studied their operational strategies and battlefield tactics, Media Persuasion in the Islamic State is the first to analyze the culture and psychology of militant persuasion.

Drawing upon decades of research in cultural psychiatry, cultural psychology, and psychiatric anthropology, Neil Krishan Aggarwal investigates how the Islamic State has convinced people to engage in violence since its founding in 2003. Through analysis of hundreds of articles, speeches, videos, songs, and bureaucratic documents in English and Arabic, the book traces how the jihadist Abu Musab al-Zarqawi created a new culture and psychology, one that would pit Sunni Muslims against all others after the U.S.-led invasion of Iraq. Aggarwal tracks how Osama bin Laden and al-Zarqawi disagreed over the goal of militancy in jihad before reaching a détente in 2004 and how al-Qaeda in Iraq merged with five other groups to diffuse its militant cultural identity in 2006 before taking advantage of the Syrian civil war to emerge as the Islamic State. Aggarwal offers a definitive analysis of how culture is created, debated, and disseminated within militant organizations like the Islamic State. Psychiatrists, psychologists, and area-studies experts will find a comprehensive, systematic method for analyzing culture and psychology so they can partner with political scientists, policy makers, and counterterrorism experts in crafting counter-messaging strategies against militants.

Analysis of the construction of the cyberterrorist threat, with the core argument that US media outlets have been significant contributors not just to the dissemination, but to the actual discursive construction of the contemporary cyberterrorist threat and, further, that it is their emphasis on the (imagined) fatal connectivity between virtual networks and physical infrastructures that makes the concept of cyberterror so powerful.

VOX-Pol Blog Post.