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This article explores one aspect of digital politics, the politics of videos and more specifically of DAESH recruitment videos. It proposes a practice theoretical approach to the politics of DAESH recruitment videos focused on the re-production of regimes of (in)visibility. The article develops an argument demonstrating specifically how digital and commercial logics characterize the aesthetic, circulatory, and infrastructuring practices re-producing the regime of (in)visibility. It shows that digital/commercial logics are at the heart of the combinatorial marketing of multiple, contradictory images of the DAESH polity in the videos; that they are core to the participatory, entrepreneurial, individualized and affective processes of contagion determining whom the videos reach and involve; and that they shape the sorting, linking, flagging and censoring of the videos that define their accessibility on the internet. The theoretical and political cost of overlooking these digital and commercial characteristics of DAESH visibility practices are high. It perpetuates misconceptions of how the videos work and what their politics are and it reinforces the digital Orientalism/Occidentalism in which these misconceptions are anchored.

VOX-Pol Blog Post.

VOX-Pol Blog post.

VOX-Pol Blog Post.

The online space is a haven for extremists of all kinds. Although efforts to remove violent and extremist content are increasing, there is a widely accepted need to also contest extremist messages with counter messages designed to undermine and disrupt extremist narratives. While the majority of academic focus has been on large and well‐funded efforts linked to governments, this article considers the experiences of informal actors who are active in contesting extremist messaging but who lack the support of large institutions. Informal actors come without some of the baggage that accompanies formal counter message campaigns, which have been attacked as lacking in credibility and constituting “just more government propaganda.” This has been noted by some of the wider countering violent extremism industry and the appetite for incorporating “real‐world” content in their campaigns seems to be rising. This article fills a gap in our knowledge of the experiences of informal counter messaging actors. Through a series of in‐depth qualitative interviews it demonstrates that, despite the potentially serious risks of incorporating greater levels of informal content, there is an appetite among informal actors to engage with formal campaigns where they can be selective over who they work with and maintain a degree of control.

The online space is a haven for extremists of all kinds. Although efforts to remove violent and extremist content are increasing, there is a widely accepted need to also contest extremist messages with counter messages designed to undermine and disrupt extremist narratives. While the majority of academic focus has been on large and well‐funded efforts linked to governments, this article considers the experiences of informal actors who are active in contesting extremist messaging but who lack the support of large institutions. Informal actors come without some of the baggage that accompanies formal counter-message campaigns, which have been attacked as lacking in credibility and constituting “just more government propaganda.” This has been noted by some of the wider countering violent extremism industry and the appetite for incorporating “real‐world” content in their campaigns seems to be rising. This article fills a gap in our knowledge of the experiences of informal counter-messaging actors. Through a series of in‐depth qualitative interviews it demonstrates that, despite the potentially serious risks of incorporating greater levels of informal content, there is an appetite among informal actors to engage with formal campaigns where they can be selective over who they work with and maintain a degree of control.