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This study focuses on the role of Internet memes in the communication of two far-right groups in Finland. The material consists of 426 memes posted by Finland First and the Soldiers of Odin between the years 2015 and 2017 on Facebook. Multimodal discourse analysis was applied to understand the contents, forms, and rhetorical functions communicated via the Internet memes. The analysis shows that the contents of the memes revolve around six themes: history, humor, mythology, symbols, news and mottos. By using Internet memes, the groups aim to construe a heroic imagined past, to lend legitimacy to the nationalist cause, to arouse moral anger and hate toward refugees, and to encourage the movements’ followers to fight. We argue that, for the extreme groups, Internet memes are tools to crystallize their arguments in an easily shareable and concise form, which makes the memes useful tools in persuasion and mobilization, as well as attracting new audiences.

This essay adopts a critical rhetorical perspective attuned to affect to investigate white nationalist rhetoric on Stormfront, a popular white nationalist message board. My analysis illuminates how Stormfront attempts to appeal to mainstream white audiences by resisting normative expectations and affects articulated with white supremacy and (re)constructing white nationalism as a formation of white racial consciousness articulated with communal belonging, common sense, and pride. On Stormfront, affect is mobilized discursively to challenge colorblindness, construct rhetorical distance between white nationalism and white supremacy, and strategically negotiate white (dis)comfort with direct discourse on race to compel affective investments in white nationalism.

In the space of 36 minutes on March 15, 2019, it is alleged that Brenton Tarrant, an Australian far-right extremist, fatally shot 51 people in two mosques in Christchurch in the deadliest terrorist attack in New Zealand’s history. What was unique about Tarrant’s attack—at least insofar as extreme-right terrorism is concerned—is that he livestreamed his atrocity on Facebook and in doing so, highlighted the Achilles heel of such platforms when faced with the viral dissemination of extremely violent content.

Several incidents of mass violence in 2019 were preceded by manifestoes posted to deep Web social media sites by their perpetrators. These sites, most notably 4chan and 8chan, are buried in the deep Web, away from the neutralizing effects of broad public discourse. Many of the posts to these sites reference earlier extremist incidents, and indeed the incidents themselves mimic aspects of previous attacks. Building on previous research, this paper examines these deep Web social media sites. Through an analysis of traffic and posts, we confirm that these sites often act as a self-reinforcing community of users encouraging each other to violence, and we map a statistically significant rise in post volume; on these sites immediately following terrorist attacks.

The rise of the alt-right as a potent and sometimes violent political force has been well documented. Yet the journey of an individual towards upholding these ideologies is less well understood. Alt-righters are not instantly converted, but rather incrementally nudged along a particular medial pathway. Drawing on video testimonies, chat logs, and other studies, this paper explores the interaction between this alt-right “pipeline” and the psyche of a user. It suggests three overlapping cognitive phases that occur within this journey: normalization, acclimation, and dehumanization. Finally, the article examines the individual who has reached the end of this journey, an extremist who nevertheless remains largely unregistered within traditional terrorist classifications.

To see the Internet as only a ‘tool’ or ‘resource’ for disseminating ideas and products, as much of the literature has done, is to miss an even more significant aspect of online venues. The Internet is also a site of important ‘identity work’, in which collective identities can be accomplished interactively. This chapter explores how collective identities are constructed by white supremacists who specifically exploit the web as a venue for expressing ‘white pride worldwide’. Drawing on social movement literature around the building of collective identities, we examine the online identity work of the ‘globalizing’ right-wing extremist movement through four key frames: alternative media/alternative messaging; identity borders; shared identity; and mobilizing hate. Here, we explore the Internet not as a tool, but as site for the active construction of collective white identity.