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The electoral success and increased media presence of the Far-Right ideology known as the Alternative Right has catapulted the once marginal fringe movement into popular political discourse. The term Alternative Right is used in contrast to Alt-Right, which is a specific subsection of the broader Alt-Right who are associated with Richard Spencer. This dissertation examines the theories that make up the Alternative Right by addressing the question: How have the divergent political theory traditions of the Alternative Right coalesced into a new reactionary political ideology?The first half of the dissertation defines the Alternative Right and the historical context for the movement. The dissertation defines the Alternative Right by its axioms of the right to difference, the primacy of cultural metapolitics and hierarchical individualism. The second half examines the four major intellectual influences of the Alternative Right: The Techno-libertarians know as the Grey Tribe, NeoReactionary Thought, the European New Right and the American White Nationalists. The dissertation concludes that the divergent political theory of the Alternative Right is unified based on its shared reactionary values, its break from American liberal-conservativism and a consistent focus on the literature of radicalization and critique. The goal of the Alternative Right is a rebirth of racial/gendered consciousness and a new American/European renaissance.

This article explores how the notion of “extreme speech” can advocate a context-specific, practice-oriented approach to alt-right digital culture while also foregrounding its imbrication in larger histories of racial formation. Designating the popular White-nationalist hashtag #whitegenocide as an alt-right structure of feeling, it uses a data-critical discourse on “digital traces” to support a form of social media ethnography that traces affective communication practices online. Bringing this framework to the analysis of top #whitegenocide retweets, it elaborates the functioning of alt-right affective economies of transgression, which, driven by reactionary irony and a sense of race-based threat, contribute to shaping civil discourse and defining Whiteness in digital spaces. Finally, it investigates how the locative and corporal traces left by individual #whitegenocide retweeters both shape and are shaped by larger affective economies of transgression.

To prevent and counter the spread of illegal hate speech online, in May 2016, the Commission agreed with Facebook, Microsoft, Twitter and YouTube a “Code of conduct on countering illegal hate speech online”. The implementation of the Code of Conduct is evaluated through a regular monitoring exercise set up in collaboration with a network of organisations located in the different EU countries. Using a commonly agreed methodology, these organisations test how the IT companies are implementing the commitments in the Code.

To prevent and counter the spread of illegal hate speech online, in May 2016, the Commission agreed with Facebook, Microsoft, Twitter and YouTube a “Code of conduct on countering illegal hate speech online”. The implementation of the Code of Conduct is evaluated through a regular monitoring exercise set up in collaboration with a network of organisations located in the different EU countries. Using a commonly agreed methodology, these organisations test how the IT companies are implementing the commitments in the Code.

As demonstrated by the 2016 presidential election, memes have become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not simply humorous shorthands or pithy assertions, but play a significant role in the machinations of politics and how the public comes to understand and respond to their government and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In particular, this book argues that Alt-right memes impact the culture of digital boards and broader public culture by stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in ways that are often difficult to discern. Alt-right memes thus present a significant threat to democratic praxis, one that can begin to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Again illuminates the function of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has ever seen, crafted, or proliferated a meme.

The massacre of more than fifty worshippers at mosques in Christchurch, New Zealand, shocked the world. The murders were not random. They expressed a particular ideology, one that the alleged perpetrator described as ‘fascism’. But what does fascism mean today — and what kind of threat does it pose? Jeff Sparrow traces the history of the far right, showing how fascists have adapted to the new politics of the twenty-first century. Burgeoning in dark places online, contemporary fascism exults in violence and picks its targets strategically. Today, it is Muslims; tomorrow, it will be Jews or gays or Asians. With imitative massacres already occurring around the world, Christchurch must be a wake-up call. This book makes a compelling, urgent case for a new response to an old menace.