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As demonstrated by the 2016 presidential election, memes have become the suasory tactic par excellence for the promotional and recruitment efforts of the Alt-right. Memes are not simply humorous shorthands or pithy assertions, but play a significant role in the machinations of politics and how the public comes to understand and respond to their government and compatriots. Using the tools of rhetorical criticism, the authors detail how memetic persuasion operates, with a particular focus on the 2016 election of Donald J. Trump. Make America Meme Again reveals the rhetorical principles used to design Alt-right memes, outlining the myriad ways memes lure mainstream audiences to a number of extremist claims. In particular, this book argues that Alt-right memes impact the culture of digital boards and broader public culture by stultifying discourse, thereby shaping how publics congeal. The authors demonstrate that memes are a mechanism that proliferate white nationalism and exclusionary politics by spreading algorithmically through network cultures in ways that are often difficult to discern. Alt-right memes thus present a significant threat to democratic praxis, one that can begin to be combatted through a rigorous rhetorical analysis of their power and influence. Make America Meme Again illuminates the function of networked persuasion for scholars and practitioners of rhetoric, media, and communication; political theorists; digital humanists; and anyone who has ever seen, crafted, or proliferated a meme.

The purpose of this paper is to explore the role of interest groups in the formation of online echo chambers and to determine whether interest groups’ use of social media contributes to political polarization.

This study used a content analysis of nearly 10,000 tweets (from 2009 to 2014) by the Brady Campaign to Prevent Gun Violence and the National Rifle Association to examine how groups engage with their political allies and opponents.

The results indicated that both groups engaged primarily with their supporters on Twitter while avoiding confrontation with their opponents. In particular, both groups used hashtags designed to reach their supporters, retweeted messages almost exclusively from other users with whom they agreed, and disproportionately used Twitter handles of their allies, while avoiding the use of Twitter handles of their opponents.

The findings suggest that interest groups’ use of social media accelerates the formation of online echo chambers, but does not lead to an increase in polarization beyond existing levels, given practices that maintain civility between opposing sides.

This article explores why jihadis make propaganda. Through the analytical lens of Bockstette’s 2008 framework for jihadi communication strategies, it assesses two of the Islamic State’s most important doctrinal texts on media jihad—the first, a little-known speech by Abu Hamzah al-Muhajir that was published posthumously in 2010, and the second, a field-guide prepared by the Islamic State’s official publishing house, the Himmah Library, in 2015. After drawing out the core insights, similarities and presuppositions of each text, it discusses the enduring salience of Bockstette’s model on the one hand and these two texts on the other, noting that, while it is imprudent to make policy predictions based on them alone, so too would it be remiss to ignore the strategic insights they contain.

During the 2016 election, a new term entered the mainstream American political lexicon: “alt-right,” short for “alternative right.” Despite the innocuous name, the alt-right is a white-nationalist movement. Yet it differs from earlier racist groups: it is youthful and tech savvy, obsessed with provocation and trolling, amorphous, predominantly online, and mostly anonymous. And it was energized by Donald Trump’s presidential campaign. In Making Sense of the Alt-Right, George Hawley provides an accessible introduction and gives vital perspective on the emergence of a group whose overt racism has confounded expectations for a more tolerant America.

VOX-Pol Blog post.

VOX-Pol Blog post.