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Within the short timeframe of a few months, a new terrorist group managed to solidify its presence in the Middle East in order to begin radicalizing and recruiting foreigners to fight jihad and declare an overarching goal of creating a purely Islamic State. DAESH quickly established their brand and a media strategy and became known worldwide for the high production value of their communication operations just as much as for their savage cruelty. The use of media has become vital to its overall success as a terrorist organization. Through targeted propaganda strategies, DAESH has managed to appeal to marginalized foreigners. While the populations of the Western world, largely opposed to DAESH, receive videos of beheadings and barbarity, potential recruits are inundated with images of state-building, charity work, and brotherhood. Concurrently, DAESH has managed to utilize the mainstream media landscape in order to further facilitate anti- Islamic rhetoric and intensify the air of mystery surrounding the organization. Through the sophisticated use of technology, as well as a detailed understanding and exploitation of human behavior and psychology, DAESH has managed to establish themselves as one of the most adept terror organizations, due in large part to the successful intersection of their communication operations with targeted propaganda strategies.

Since the declaration of the Islamic State (IS) in 2014, men and women have been recruited to join the Caliphate in numbers surpassing those recruited by al Qaida. This variance in recruitment volume is likely attributable to the online propaganda campaign, Brand Caliphate. This thesis looks at the recruitment of women and asks if Brand Caliphate specifically targets females with its messaging, and if so, is the messaging effective? Based on a textual analysis of Brand Caliphate’s propaganda, it appears IS tried to deliver messaging targeted toward females. However, six case studies of radicalized females suggest the recruitment of these women does not appear to be directly attributable to the targeted messaging. There is, however, evidence that most of the female recruitment studied linked to online radicalization and Brand Caliphate’s broader messaging. All of the women studied did initially look online for information regarding IS. This initial outreach served to identify them as targets for radicalization by IS recruiters, who continued to persuade the females through direct online communication. Ultimately, a sense of belonging to a community, even if it exists online, served as a more powerful draw to potential recruits than the targeted messaging of Brand Caliphate.

This study evaluates female roles in pro-jihadist terrorism by examining online content. Data was collected from 36 Twitter accounts of women associated with al-Qaeda (AQ) affiliated groups for a period of six months. The purpose for collecting this data was to: 1) compare how traditional female roles, as constructed within a jihadi-Salafist ideology, are reproduced and challenged on social media; 2) and determine the extent that AQ-affiliated women conform to roles outlined in Huey’s classification of females in pro-Islamic State (IS) Twitter networks. The results of this study reveal that women’s traditional roles in pro-jihadist activities are reproduced on Twitter. Although the women appear to be empowered by the anonymity that Twitter provides, their roles remain largely constrained to those in supportive positions. AQ women mainly use Twitter to share the ideological beliefs of AQ and provide emotional support for fellow AQ members. In comparison with IS, AQ females subscribe to only a portion of the roles outlined in Huey’s classification.

Since the outbreak of the Syrian civil war in 2011 close to 30 000 foreign recruits from more than 100countries have migrated to the area of Iraq and Syria in support of the terrorist organization this thesis will refer to as ISIS. Among those traveling is a historically unprecedented number of women. Why women are drawn to violent Islamic extremist groups is rather unexplored. Through a qualitative text analysis of official ISIS-propaganda, this thesis investigates what promises the organization makes to women, examining pull-factors derived from social media studies of female migration to ISIS-held territories. The thesis concludes that women are promised the possibility to fulfill their religious duty, become important state builders, experience deep and meaningful belonging and sisterhood, to live an exciting adventure and find true romance, as well as being increasingly influential is also promised. Official propaganda does not make explicit promises to women of exerting violence. A secondary purpose of the thesis is to assess the potential risk that ISIS-affiliated women returning to the West, pose to society. This thesis further concludes that women who gain limited knowledge of handling weapons and explosives in ISIS-territory are not probable participants in armed terrorist attacks directed towards the West. However, through increased social networks acquired while in Syria or Iraq, women may play an important supporting role in the process of planning, crowdfunding and executing attacks. Based on these findings the thesis provides some gender-specific policy proposals intended to counter the recruitment of women to ISIS.

This study considers the ways that overt hate speech and covert discriminatory practices circulate on Facebook despite its official policy that prohibits hate speech. We argue that hate speech and discriminatory practices are not only explained by users’ motivations and actions, but are also formed by a network of ties between the platform’s policy, its technological affordances, and the communicative acts of its users. Our argument is supported with longitudinal multimodal content and network analyses of data extracted from official Facebook pages of seven extreme-right political parties in Spain between 2009 and 2013. We found that the Spanish extreme-right political parties primarily implicate discrimination, which is then taken up by their followers who use overt hate speech in the comment space.

Who is likely to view materials online maligning groups based on race, nationality, ethnicity, sexual orientation, gender, political views, immigration status, or religion? We use an online survey (N = 1034) of youth and young adults recruited from a demographically balanced sample of Americans to address this question. By studying demographic characteristics and online habits of individuals who are exposed to online extremist groups and their messaging, this study serves as a precursor to a larger research endeavor examining the online contexts of extremism. Descriptive results indicate that a sizable majority of respondents were exposed to negative materials online. The materials were most commonly used to stereotype groups. Nearly half of negative material centered on race or ethnicity, and respondents were likely to encounter such material on social media sites. Regression results demonstrate African-Americans and foreign-born respondents were significantly less likely to be exposed to negative material online, as are younger respondents. Additionally, individuals expressing greater levels of trust in the federal government report significantly less exposure to such materials. Higher levels of education result in increased exposure to negative materials, as does a proclivity towards risk-taking.