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The far right is increasingly relying on visual and less extreme online communication, for instance by using memes, to strategically mainstream their ideology. The use of humor in particular renders their communication more relatable to a mainstream audience. However, little is known about the actual impacts of the different content characteristics they employ to become more appealing, in particular on less moderated platforms that function as safe online spaces for extremist ideology and contents. To fill this gap, we conducted a manual quantitative content analysis of 1,200 memes distributed within German-language far-right Telegram channels in 2020 and 2021, concentrating on humor and several content-related factors to analyze their impact on meme reach. The results demonstrate that memes with extreme far-right narratives and memes with humor received fewer views than others, but that memes with both far-right narratives and humor had a significantly increased reach. The findings highlight the mainstreaming potential of humor, particularly when used to mask extreme content that would otherwise be less appealing.

To accentuate which platform characteristics particularly foster radicalization and extremist dynamics, this contribution investigates the affordances of social media as delineated in contemporary literature, conducting a platform comparison encompassing Telegram, WhatsApp, and X (formerly Twitter). Based on a scoping review, 17 affordances identified from studies researching radicalization dynamics on social media were extracted and categorized. The most frequently mentioned affordances—anonymity, visibility, and collectivity—were then further analyzed concerning their contribution to radicalization and the radicalization potential of these specific platforms. The platform-comparative affordance discussion shows that, although, in principle each of the three compared platforms can foster an environment conducive to radicalization depending on user intention and usage context, the specific characteristics of each platform necessitate a nuanced consideration. On one hand, it is imperative to discern affordances differentially along various dimensions when assessing their implications (e.g., internal vs. external visibility). On the other hand, it is beneficial to consider which affordances emerge from the actualization of other affordances. For instance, collectivity can result from the interplay of several affordances, such as interactivity and anonymity, and can be referred to as a meta-affordance. Furthermore, the analysis shows that platform branding and self-presentation not only affect platform architecture and affordances but also shape users’ perceptions of the platform, thereby influencing the actualization of affordances. This was particularly noted in the literature for Telegram and increasingly for X. Specific assertions, nevertheless, are hindered by the conceptual diffusion of the affordance approach and a lack of empirical analyses directly and systematically examining platform affordances in conjunction with radicalization dynamics.

Societal crises, such as the COVID-19 pandemic, produce societal instability and create a fertile ground for radicalization. Extremists exploit such crises by distributing disinformation to amplify uncertainty and distrust among the public. Based on these developments, this study presents a longitudinal analysis of far-right communication on fringe platforms, demonstrating radicalization dynamics. Public Telegram communication of three movements active in Germany (QAnon, Identitarian Movement, Querdenken) was analyzed through a quantitative content analysis of 4500 messages posted to nine channels between March 2020 and February 2021. We study the movements’ discourse using several indicators of radicalization dynamics. The increasing prevalence of conspiracy narratives, anti-elitism, political activism, and support for violence indicate radicalization dynamics in these movements’ online communication. However, these dynamics varied within the movements. It can be concluded that, when studying radicalization dynamics online, it is crucial to not just focus on one single indicator, but consider longitudinal changes across several indicators, ideally comparing different movements.

VOX-Pol Blog post.