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Policymakers, researchers, and responders alike focus on the evolution of terrorist and other groups associated with political violence. This study offers a comparative analysis of the images of ISIS and U.S. far-right groups’ use of flag images, as such emblems contribute to community building, heighten emotional responses, and have political import. It adds to previous work by comparing groups across the ideological spectrum, by recognizing differences in media operations present as groups evolve, and by focusing on visual messaging that is vital for influence in the online environment. Using chi-square analyses, it compares almost 5000 images that include flags from ISIS publications between 2014 and 2020 with 600 images focused on the far-right events at the Unite the Right Rally and the January 6 attack on the U.S. Capitol. Specifically, it looks at the compositional elements of the flags appearing in the images, the immediate media context within the photographic frame, and the broader regulatory, political, religious, and economic situational contexts. The findings indicate that while the far right and ISIS both heavily rely on flags in their visual images, eight key differences emerge as related to the groups, their contexts, and the evolution of the media systems.

In response to calls for more empirical studies in organizational communication to further develop the Four Flows Model of CCO, this analysis examines Daesh’s use of visual messaging strategies as a means of institutional positioning in the global communications environment. To do so, the study analyzes over 2000 religious and state images displayed in the group’s English/Arabic publications. The findings highlight the critical role of both the quantity and nature of visual output in the Four Flows Model. The study also expands current understandings of institutional positioning over time, through organizational expansion/constraint, and in relation to various targeted online communities.