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Memes, humor, and the far right’s strategic mainstreaming
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The far right is increasingly relying on visual and less extreme online communication, for instance by using memes, to strategically mainstream their ideology. The use of humor in particular renders their communication more relatable to a mainstream audience. However, little is known about the actual impacts of the different content characteristics they employ to become more appealing, in particular on less moderated platforms that function as safe online spaces for extremist ideology and contents. To fill this gap, we conducted a manual quantitative content analysis of 1,200 memes distributed within German-language far-right Telegram channels in 2020 and 2021, concentrating on humor and several content-related factors to analyze their impact on meme reach. The results demonstrate that memes with extreme far-right narratives and memes with humor received fewer views than others, but that memes with both far-right narratives and humor had a significantly increased reach. The findings highlight the mainstreaming potential of humor, particularly when used to mask extreme content that would otherwise be less appealing.
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2024 |
Schmid, U.K., Schulze, H. and Drexel, A. |
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Journal Article |
Mapping a Dark Space: Challenges in Sampling and Classifying Non-Institutionalized Actors on Telegram
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Crafted as an open communication platform characterized by high anonymity and minimal moderation, Telegram has garnered increasing popularity among activists operating within repressive political contexts, as well as among political extremists and conspiracy theorists. While Telegram offers valuable data access to research non-institutionalized activism, scholars studying the latter on Telegram face unique theoretical and methodological challenges in systematically defining, selecting, sampling, and classifying relevant actors and content. This literature review addresses these issues by considering a wide range of recent research. In particular, it discusses the methodological challenges of sampling and classifying heterogeneous groups of (often non-institutionalized) actors. Drawing on social movement research, we first identify challenges specific to the characteristics of non-institutionalized actors and how they become interlaced with Telegram’s platform infrastructure and requirements. We then discuss strategies from previous Telegram research for the identification and sampling of a study population through multistage sampling procedures and the classification of actors. Finally, we derive challenges and potential strategies for future research and discuss ethical challenges.
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2023 |
Jost, P., Heft, A., Buehling, K., Zehring, M., Schulze, H., Bitzmann, H. and Domahidi, E. |
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Journal Article |
Increasing knowledge about cognitive biases: An evaluation study of a radicalization prevention campaign targeted at European adolescents and young adults
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Confrontation with radical online content has been empirically linked to the facilitation of radicalization processes. Therefore, building a presence of information about potential prevention of radicalization through an online campaign may be particularly relevant to limit the activities and appeals of radical actors. In this study, we thus examine the effectiveness of campaign material focused on cognitive biases (i.e., when people’s cognitive processes of information are systematically distorted). We test the success of the campaign material with respect to three campaign objectives: Building (1) knowledge about biases, (2) confidence to recognize biases, and (3) awareness and relevance of the issue. We conducted an online-experiment with adolescents (N = 223) comparing a control group (no exposure to the campaign material) to (A) a group that watched the developed campaign videos and (B) a group that watched the videos and took a self-assessment quiz. This comparison aims at testing how different levels of interactivity affect the three campaign objectives. The results suggest that the campaign materials increased knowledge about cognitive biases, but did not affect adolescents’ confidence in recognizing biases and the perceived relevance of learning about biases.
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2023 |
Naderer, B., Rieger, D., Schulze, H. and Rothut, S. |
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Journal Article |
Far-right conspiracy groups on fringe platforms: A longitudinal analysis of radicalization dynamics on Telegram
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Societal crises, such as the COVID-19 pandemic, produce societal instability and create a fertile ground for radicalization. Extremists exploit such crises by distributing disinformation to amplify uncertainty and distrust among the public. Based on these developments, this study presents a longitudinal analysis of far-right communication on fringe platforms, demonstrating radicalization dynamics. Public Telegram communication of three movements active in Germany (QAnon, Identitarian Movement, Querdenken) was analyzed through a quantitative content analysis of 4500 messages posted to nine channels between March 2020 and February 2021. We study the movements’ discourse using several indicators of radicalization dynamics. The increasing prevalence of conspiracy narratives, anti-elitism, political activism, and support for violence indicate radicalization dynamics in these movements’ online communication. However, these dynamics varied within the movements. It can be concluded that, when studying radicalization dynamics online, it is crucial to not just focus on one single indicator, but consider longitudinal changes across several indicators, ideally comparing different movements.
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2022 |
Schulze, H., Hohner, J., Greipl, S., Girgnhuber, M., Desta, I. and Rieger, D. |
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Tracking down the Candy Crush Terrorist: the fragile relation between gaming motives and radical attitudes
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The gaming ecosystem is increasingly observed with the concern that it could pose a threat to public safety, and research accumulates evidence for blatant extremism in the surrounding online space of games. Currently, a connection between gaming and extremism can be established through identity related processes, e.g., gaming-related radicalization elements, distal to gaming itself, such as gaming communities and culture. However, this also raises the question of what the precise function of proximal gaming factors, such as gameplay, mechanics, stories, or game-play motivations, is in the relationship between gaming and extremism. This article aims to shed light on the relation of gaming and extremism by identifying individual profiles of videogame playing based on gameplay motivations and linking them to indications of radical attitudes (here: xenophobia and violence acceptance) as well as conspiracy beliefs that can be associated with extremist beliefs. Further, we include marginalization and anomie as mediators to gain comparative and fine-grained information about the sole impact of gaming motives on radical attitudes. Our findings indicate that while few motivational profiles exhibit weak yet direct connections to radical attitudes, others display the opposite pattern, suggesting a more complex relationship. Marginalization and anomie strongly predict most radical outcome variables and mediate the relationship in most cases, however sometimes negatively. We only found one complex motivational profile that substantially leans toward late-stage radical attitudes, while for instance, dominant social motives clearly inhibit radical outcomes. The current study thus deflates any straightforward perspective on the becoming of a ‘radical gamer’.
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2025 |
Greipl, S., Lechner, M., Fischer, J., Schulze, H., Hohner, J. and Rieger, D. |
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