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Donald Trump’s 2016 electoral victory was a shock for feminist scholars, yet it was no surprise to his legion of supporters in alt-right digital spaces. In this essay, we analyze one of the online forums that helped propel Trump to electoral victory. Drawing on social movement concepts and an analysis of 1,762 posts, we show how leaders of the forum the “Red Pill” were able to move a community of adherents from understanding men’s rights as a personal philosophy to political action. This transition was no small endeavor. The Red Pill forum was explicitly apolitical until the summer before the 2016 election. During the election, forum leaders linked the forum’s neoliberal, misogynistic collective identity of alpha masculinity to Trump’s public persona and framed his political ascendance as an opportunity to effectively push back against feminism and get a “real” man into the White House. We argue that while previous research shows the importance of alt-right virtual spaces in creating and maintaining racist collective identities, we know very little about how men conceptualize gender in ways that inform their personal and political action—and this is to our detriment. We conclude the essay by arguing that feminists need to understand how men cultivate extreme personal and political identities in online forums so that we can better understand how new technologies are used to move individuals from the armchair to the streets.

In the past decade, people associated with what is known as the alt-right have employed a strategy similar to that of progressive, antiracist satirists to advance a decidedly white supremacist, anti-Semitic, misogynist, and deadly serious agenda. As this article documents, the alt-right weaponizes irony to attract and radicalize potential supporters, challenge progressive ideologies and institutions, redpill normies, and create a toxic counterpublic. Discussing examples of satiric irony generated by the extreme right alongside those produced by the (often mainstream) left, this article pairs two satirical memes, two activists’ use of irony, two ambiguously satirical tweets, and two recent controversies pertaining to racism and satire so as to illustrate how people with very different political commitments employ a similar style with potent effects. Of particular significance are reverse racism discourses, including “white genocide,” and the increasingly complicated relationship between intentions, extremism, and satire.

The electoral success and increased media presence of the Far-Right ideology known as the Alternative Right has catapulted the once marginal fringe movement into popular political discourse. The term Alternative Right is used in contrast to Alt-Right, which is a specific subsection of the broader Alt-Right who are associated with Richard Spencer. This dissertation examines the theories that make up the Alternative Right by addressing the question: How have the divergent political theory traditions of the Alternative Right coalesced into a new reactionary political ideology?The first half of the dissertation defines the Alternative Right and the historical context for the movement. The dissertation defines the Alternative Right by its axioms of the right to difference, the primacy of cultural metapolitics and hierarchical individualism. The second half examines the four major intellectual influences of the Alternative Right: The Techno-libertarians know as the Grey Tribe, NeoReactionary Thought, the European New Right and the American White Nationalists. The dissertation concludes that the divergent political theory of the Alternative Right is unified based on its shared reactionary values, its break from American liberal-conservativism and a consistent focus on the literature of radicalization and critique. The goal of the Alternative Right is a rebirth of racial/gendered consciousness and a new American/European renaissance.

This article explores how the notion of “extreme speech” can advocate a context-specific, practice-oriented approach to alt-right digital culture while also foregrounding its imbrication in larger histories of racial formation. Designating the popular White-nationalist hashtag #whitegenocide as an alt-right structure of feeling, it uses a data-critical discourse on “digital traces” to support a form of social media ethnography that traces affective communication practices online. Bringing this framework to the analysis of top #whitegenocide retweets, it elaborates the functioning of alt-right affective economies of transgression, which, driven by reactionary irony and a sense of race-based threat, contribute to shaping civil discourse and defining Whiteness in digital spaces. Finally, it investigates how the locative and corporal traces left by individual #whitegenocide retweeters both shape and are shaped by larger affective economies of transgression.

To prevent and counter the spread of illegal hate speech online, in May 2016, the Commission agreed with Facebook, Microsoft, Twitter and YouTube a “Code of conduct on countering illegal hate speech online”. The implementation of the Code of Conduct is evaluated through a regular monitoring exercise set up in collaboration with a network of organisations located in the different EU countries. Using a commonly agreed methodology, these organisations test how the IT companies are implementing the commitments in the Code.

To prevent and counter the spread of illegal hate speech online, in May 2016, the Commission agreed with Facebook, Microsoft, Twitter and YouTube a “Code of conduct on countering illegal hate speech online”. The implementation of the Code of Conduct is evaluated through a regular monitoring exercise set up in collaboration with a network of organisations located in the different EU countries. Using a commonly agreed methodology, these organisations test how the IT companies are implementing the commitments in the Code.