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Far-right groups increasingly use social media to interact with other groups and reach their followers. Social media also enable ‘ordinary’ people to participate in online discussions and shape political discourse. This study compares the networks and discourses of Facebook pages of Western European far-right parties, movements and communities. Network analyses of pages indicate that the form of far-right mobilization is shaped by political opportunities. The absence of a strong far-right party offline seems to be reflected in an online network in which non-institutionalized groups are the most prominent actors, rather than political parties. In its turn, the discourse is shaped by the type of actor. Content analyses of comments of followers show that parties address the political establishment more often than immigration and Islam, compared to non-institutionalized groups. Furthermore, parties apply less extreme discursive practices towards ‘the other’ than non-institutionalized groups.

VOX-Pol Blog post.

This study investigates how visual manipulation is employed on the Facebook page of a far-right party; and whether manipulation evokes different forms of engagement from Facebook users. The study takes as a case the Facebook page of the British National Party (BNP), which has recently been censored from the social media platform. It therefore provides a rare insight in the visual practices of the party’s online political communication. A manual coding of 342 images into factual, funny, fallacious or fabricated content finds that completely fabricated information in images is rare. However, most images do contain information that is presented in a fallacious or misleading manner. The results show how deliberate manipulated images evoke more engagement in the form of comments and more negative emotional responses than images that present information in a factual or funny manner.

VOX-Pol Blog Post.

VOX-Pol Blog post.

VOX-Pol Blog Post.