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The World White Web provides an interdisciplinary analysis of far-right radicalisation in the digital age, drawing from criminology, history, and computer science to explore how technology and imagery accelerate extremist recruitment. The book examines 20,000 internet memes to reveal white supremacy’s deep historical roots. It demonstrates how far-right propagandists leverage historical narratives and symbols to influence modern-day recruitment, bridging fringe and mainstream ideas across diverse time periods, countries and contexts, amid technological and social changes. Topics include racism and xenophobia in Greek and Roman antiquity, antisemitism in the Middle Ages, anti-Black racism rooted in the Antebellum South, the weaponisation of the Reconquista in Spain, the memeification of the Rurik Dynasty in Russia, Crusader iconography in the United States, Australia and New Zealand, eco-fascist propaganda in the Balkans, neo-Nazi mythology in India, and Völkisch ideology in Germany and Austria. The book emphasises the importance of interdisciplinary, socio-technical and multi-stakeholder approaches to truly comprehend and address the contemporary manifestations and threats posed by the global interconnectedness of the far right online.

As contemporary society becomes immersed in a visual culture, extremist imagery is becoming progressively organized around a network of symbols, rituals, and collective meanings. The research presented here employs one distinctive meme of the Waco Siege as a template to guide the reader through three different manifestations of anti-government extremism, and provides a conceptual framework on which future research can build. The significance of this approach lies in its ability to capture both the universality of an individual meme—its overarching message on which all viewers can agree—and its peculiarity—the inherent crystallizations and contrasting narratives perceived by individual users, operating on different social media platforms, at particular moments in time. This chapter will also outline the primary methodological and ethical considerations that need to be taken into consideration by researchers using memes as the primary object of study.

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