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VOX-Pol Blog Post.

VOX-Pol Blog Post.

VOX-Pol Blog post.

The objective of this research is to analyze the potential use of strategic communication, and specifically, strategic brand management and online communications directed to a foreign target by the Islamic State (IS). For this purpose, a review of official the IS online media releases was carried out to determine if they reflect characteristics, components, or tools of strategic communication. In this pursuit, a content analysis of a purposive sample of 381 events—photographs, infographics, English written content, and videos—were applied using two independent judges. Statistically relevant results substantiate claims that the IS uses communication strategies and tactics. Descriptive and inferential statistics point out that Delegitimize Opponents, Utopia-Religion, and Military are the three most commonly used themes, in line with the reported IS identity. Also the IS uses breadth of contents, targets, media outlets, and formats, showing content and social media communications such as in online communication. As far as the authors are aware, it is the first content analysis from a strategic communication perspective used to interpret potential branding by the IS. This study is timely, important and lends credibility to the use of communication and marketing terminology by terrorist experts, as well as bridging brand management and strategic communication and terrorism identifying potential targets, messages, channels and tools for counter arguing and positioning.

Academic literature widely assumes that extremist-housing online forums, like 4chan, uniformly celebrate acts of right-wing terrorism (e.g. via “sainthood memes”), such as those committed by Anders Breivik and Brenton Tarrant. Aside from a handful of exceptions, this body of research typically fails to acknowledge that ideologically likeminded individuals on 4chan also regularly debate the merits of both terrorists and their violent attacks. Our topic modeling of 100 thousand posts on 4chan’s infamous /pol/ board shows—heated—debates over Breivik and Tarrant ranging from celebratory, to condemning, and moral to conspiratorial. We argue that overlooking these debates limits valuable theoretical and practical insights.

VOX-Pol Blog Post.