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Branding strategies are becoming increasingly important for terrorist organisations who need
to take a more purposeful approach at imbuing aspirational associations to their organisations
in order secure recruits and funds in an increasingly competitive environment. The creation
and implication of these individual brands are further amplified through the sophisticated
harnessing of ICT and digital media, where the harnessing of novel tactics and digital trends
feed into the increasing use of branding. It is a strategy being employed by numerous terrorist
groups, and a burgeoning research field is rapidly evolving to represent this development.
This study seeks to explore how al-Shabab constructs their brand in their digital magazine
Gaidi Mtaani, using Aristotle’s rhetorical triad of ethos, pathos and logos. This study has the
hopes of contributing to comparison studies between Dabiq and Inspire and wider terrorist
branding, terrorism, ICT and communication studies. Understanding the differences between
how some of the most notorious terrorist organizations distinguish themselves will help
counter the rhetoric and brand associations projected through their publications. In order to
answer this research question, this study will consist of a two-part theoretical framework
situated in the concept of branding and rhetoric theory. Rhetoric theory will help this study
understand how al-Shabab communicate and constructs their brand. It will allow for the
analysis of any persuasive communications that express al-Shabab’s brand associations and
help analyse al-Shabab’s divisive use of language in order to ultimately promote their brand
and ideas. The empirical data will be analysed through the use of qualitative content analysis.

People who do counterspeech almost universally want to reach audiences, not the people spreading harmful speech. Drawing on over 50 interviews with counterspeakers, this paper reports on four primary theories of change as counterspeakers describe them, and discusses the implications of this for researchers.

#jagärhar is by far the largest and best-organized collective effort to respond directly to hatred online, anywhere in the world, as far as we know. It is also one of only two civil society efforts against hatred online to have been replicated in numerous other countries. In this detailed account of its efforts– the first qualitative study of such a group – Cathy Buerger shares her findings on how and why #jagärhär members do what they do, how working collectively influences members’ ability and willingness to respond to hatred, and how the group’s strategy is carefully designed to take advantage of Facebook’s algorithms and influence ideas and discourse norms among the general public – not necessarily the ones writing the hateful comments.

In this study, we examine key psychological dimensions in the manifestos authored by the perpetrators of the Christchurch and Utøya massacres, the right-wing extremists Brenton Tarrant and Anders Breivik, and the ISIS propaganda magazine Rumiyah. All texts were authored and disseminated virtually with the purpose of attracting or consolidating support, and justifying violent, discriminatory actions. While right-wing supremacist and extremist Islamist discourses are ostensibly ideologically opposed, previous research has posited the existence of ideational and emotive commonalities. We approach this from a corpus-linguistic perspective, and employ the software LIWC2015 and Wmatrix to explore the dominant psychological dimensions, semantic categories and keywords in these texts. We identify elements that contribute to the construction of a narrative of hate, peril and urgency, and discuss differences in the imagery used to construct these meanings and to appeal to different audiences. Whilst our analysis supports the existence of commonalities in ideological content and discursive strategies, our results identify differences in the target of hate in right-wing supremacist discourse and we differentiate between primarily Islamophobic and racist motives. Finally, we also discuss the limitations inherent in employing these software tools to analyse discourse in the Web 2.0 era.

VOX-Pol Blog post.

This is a formal commentary, responding to Matthew Curran Benigni, Kenneth Joseph, and Kathleen Carley’s contribution, “Online extremism and the communities that sustain it: Detecting the ISIS supporting community on Twitter”. This brief review reflects on the ethics of big data research methodologies, and how novel methods complicate long-standing principles of research ethics. Specifically, the concept of the “data subject” as a corollary, or replacement, of “human subject” is considered.